Content Marketing Specialist - Redlands, United States - Hounder

    Hounder
    Hounder Redlands, United States

    1 month ago

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    Description


    As a Content Marketer, you will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online.

    This involves developing content strategies, content creation, growing an online community, and tracking that community's growth.
    Roles and ResponsibilitiesDesign content marketing strategies and set short-term goals.
    Undertake content marketing initiatives to achieve business targets.
    Produce high-quality content by collaborating with design and writing teams.
    Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
    Regularly deliver engaging content.
    Edit, proofread, and improve the content.
    Optimize content considering SEO and Google Analytics.
    Analyze web traffic metrics.
    Ensure a strong web presence on various channels.
    Generate ideas to increase customer engagement.
    RequirementsProven work experience as a Content marketing manager.
    Proficient in WordPress, Drupal or other Content Management Software.
    Understanding of web publishing requirements.
    Ability to predict audience preferences with an editorial mindset.
    Hands-on experience with SEO and web traffic metrics.
    Expertise in social media platforms.
    Project management skills and attention to detail.
    Excellent communication and writing skills in English.
    BSc degree in Marketing, Journalism, or relevant field.
    SkillsContent MarketingCopywritingDesignCreativitySearch Engine Optimization (SEO)Google AnalyticsCustomer Engagement