Product Marketing Manager - San Francisco, United States - Truework

Description

We are looking for a Product Marketing Manager to join our team, reporting directly to the CPO. This is a critical role that collaborates cross-functionally to grow revenue and market share. In this role, you will help launch market-leading products and services that change how companies access applicant information.

You will have an opportunity to craft a new market category, influence go-to-market strategy, and partner with all stakeholders at Truework to win in a space worth billions of dollars annually.

As a Product Marketing Manager, youll help accelerate Trueworks growth by shaping markets perception through core marketing activities to meet our business goals.

The right candidate for Truework will know that their most crucial output is a coherent strategy informed by market and customer needs.

The second critical output is a cohesive set of actions to coordinate across GTM, EPD, and Marketing.
The ideal candidate must first be an ambassador for the customers and the product vision at Truework. Internally, they are the market and customer experts. They will bring insights to inform everything from product iteration to go-to-market talking points. Externally, they are expected to craft precise positioning and turn it into clear and consistent messaging repeated across Product, Marketing, and Go-To

• Market functions.

At Truework, a successful candidate will recognize that excellence is achieved through the rigor and inspiration of applying genuine new ideas mixed with good frameworks.

We value people who are relentless in defining outcomes and tracking work towards these outcomes but also help grow the organization through light but rigorous processes to create accountability.

Finally, we are looking for a strategist.

We need a loud voice in the room with strong opinions loosely held in the face of new information, who will avoid consensus-based decisions.

This person must be multidisciplinary and capable of charting a long-term vision of how the market and product will evolve together to drive success.

What were looking for:

8+ years experience in Product MarketingPrior experience working at a tech startupA passionate product storyteller, able to create enthusiasm for what were building and high-quality enablement across the entire organizationA Product Marketing geek, passionate about modern product marketing frameworks and tools who seeks to impact through their applicationsExperience operating comfortably and effectively in the B2B/B2B2C spaceExperience doing discovery and customer interviews to uncover market insightsA believer in using metrics in addition to customer insights to drive decisions, set goals, and hold other functions accountableSomeone obsessed with delivering results through clearly defined outcomes and would rather think of impact instead of activitiesExperience developing go-to-market strategy, product positioning, and messagingDirect experience supporting with B2B sales teamsSelf-starter who can lead projects independentlyAt Truework, you will be responsible for:Leading customer interviews through a continuous discovery processDeveloping and executing product positioning, messaging, and enablement for new and existing productsConducting market research to understand industry trends, customer needs, and the competitive landscapeBuilding relationships with customers to develop deep customer empathy and an understanding of their needsCollaborating cross-functionally to lead product launches and project managing toward successful executionCreating collateral, including pitch decks, data sheets, case studies, and whitepapers, to enable salesAnalyzing sales and deal performance to inform data-driven decisions to improve messaging and enablementCollaborating with Product Management to influence product roadmap to align with market needsDeveloping thought leadership content to establish Truework as a leaderPresenting research findings and marketing content to other teams and executivesCrafting your own outcomes and tracking progress toward itThinking big and acting small when needed.

This means having a clear long-term vision while iterating towards consumer value each cycle. You don't let teams get hung up or over-invest in the pursuit of a false sense of perfection.

About your team at Truework and who you will work with:

Manager:
Victor Kabdebon, CPO & CofounderTeam:(2)

Product MarketingBenefitsFlexible PTO policyLearning & Development stipendHealth, Dental, VisionLife Insurance, STD, LTDEquityTruePerksCommuter, FSA, HSA401K planCash Compensation:

Our cash compensation for this role is targeted at $125,000 - $200,000 for candidates based at our San Francisco headquarters.

Final offer amounts are determined by multiple factors including candidate expertise and may vary from the amounts listed above.
Bring Your TRUE Self to Work.

One of our four values at Truework is Valuing Diverse Perspectives, and we are on a mission to create a company that is the right fit for every person inside.

Diversity and Inclusion are the hard-and-fast principles guiding how we build our teams, cultivate leaders, and create a company where our employees are comfortable bringing their authentic, true selves to work.

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