Digital Advertising Manager - Wayne, United States - Boomtown Internet Group

Description

Digital Advertiser (Philadelphia, PA)

Contract: Permanent

Hours: Full Time (Work From Home)

Salary: 50-65K

Location: Remote - PA, MD, & DE preferred

Start date: May 2024

Overview of Boomtown Internet Group

Boomtown Internet Group is a virtual digital marketing, advertising, and web design agency located in the greater Philadelphia area. Female founded and owned since 2005, we have helped small and medium-sized businesses grow for two decades. We have clients in eCommerce, B2C, and B2B industries across the country. Learn more about our work, services, and team at our website: .

Overview of Role

We're looking for an experienced Digital Advertiser with a degree in Business and an interest or experience in digital advertising, search engine optimization, and social media marketing to join our close-knit team. This role is ideal for an organized and independent person looking to be part of a growing agency. You will need to truly understand your clients' businesses and maintain a positive relationship with their teams. You will create advertising campaigns from the ground up and test new strategies on a monthly basis. You will collaborate with our close-knit team to strategize, implement, monitor, and report on your ad campaigns. You may also be required to meet with clients at their locations (usually near or around the Philadelphia area) to review strategy and project plans periodically. If you think you can bring an enthusiastic attitude and new ideas to Boomtown Internet Group, please send your resume along with some highlights about what you can offer and how you will handle working from home.

Specifics of Role

• Developing SEM strategies across multiple engines to improve client goals (e.g., CPA, ROAS) and achieve maximum efficiency
• Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs
• Monitor daily performance metrics to understand search performance across global markets
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Managing Search, Shopping, Display, Remarketing, Video, and Social Media advertising campaigns
• Manage conversion tracking and ensure all campaigns are properly tracking conversion. Analyze results and develop actionable insights and make optimizations to ensure KPIs are exceeded or met
• Reporting: Compilation of performance results on a monthly basis with analysis for client strategy
• Monitor the competitive landscape and develop recommendations
• Maintain certifications and partnerships with PPC ad platforms and vendors

Key Areas of Responsibility:

• Project management including time/cost budgeting to ensure contracts are being fulfilled while remaining profitable
• Development, delivery, and management of advertising campaigns to provide value to consumers in a way that builds trust in the client's brand
• Monitoring and reporting on each client's advertising progress
• Staying up to date on changes within the digital marketing industry including new marketing strategies, case studies, algorithm updates, etc.

Required Skills, Education, and Experience

• A degree in marketing, business, or other related subjects
• Excellent communication skills, written and verbal & acute attention to detail
• A professional and personable manner with the ability to manage expectations and priorities
• Good business sense and the ability to work within budgets
• Proven presentation skills – in-person and virtual
• Excellent organizational and time management skills
• Experience managing multiple client portfolios across Google Ads, Bing Ads, Meta (Facebook and Instagram), LinkedIn (TikTok Advertising a plus).
• Experience in data analysis and reporting - Google Analytics and Looker Studio
• Experience with eCommerce campaigns (specifically Google Shopping)
• Experience with all campaign types (e.g., Search, Display, Performance Max, Discovery ads, Shopping ads, YouTube) is preferred
• Meta (Facebook Instagram) social advertising necessary
• Agency experience preferred, managing multiple clients with monthly budgets ranging between $1,000 to $50,000 per client
• Ad Creative: Canva and other ad creating tool knowledge helpful

The candidate should be comfortable working from home full-time and understand that they will be using their personal computer for work use. Working from home requires unwavering self-discipline and self-awareness. We communicate many times a day via chat and email, and you will be expected to work regular hours and be a self-starter that requires minimal supervision. The ability to work from home, or anywhere, is a privilege that the candidate should be mature enough to understand and respect. There will be a necessary level of trust that you will hold yourself accountable for putting in a full week of work to ensure clients get what they pay for and expectations are exceeded.