Digital Marketing Communications Assistant Manager - Cleveland - Sherwin-Williams

Description

Based on established brand and communications strategies, this role will lead the execution of the Industrial Wood Division's digital marketing initiatives to engage target audiences and drive business growth. The Assistant Marketing Communications Manager will focus on planning, creating, and managing customer email campaigns, website content updates, and social media programs to support Sherwin-Williams Industrial Wood direct and distribution brands in North America. This position will ensure digital content aligns with brand standards, delivers a consistent customer experience, and supports division sales and share growth goals. Additional responsibilities include collaborating with cross-functional teams, managing digital assets, monitoring performance analytics, and supporting broader marketing communications activities as needed. 

This is not a remote/hybrid position and location will be based in the new Cleveland HQ with in-office attendance 5 days/week.

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer.  All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.

Key Responsibilities:

• Assist on implementation of the Industrial Wood Divisions Integrated Marketing Plan campaigns, programs and tactics.
• Manage digital programs for all brands including marketing automation, website management and social campaigns, etc.
• Coordinate projects, requests and clearly communicate strategy, timeline and budgets for those projects to North America Marketing Team, Marketing Operations, Creative Services and Digital teams.
•  Work with Brand Managers and Marketing Communications Manager to develop external email and social media content that aligns with business goals, including the creation of demo videos, product literature, color trends, and other support pieces as needed.
• Drive content placements on social media accounts, coordinating with Marketing Communications Manager on scheduling and best practices for growth.
• Develop and lead email and social media editorial calendars
• Drive e-blast announcements and campaigns through end user and distribution databases to generate and track lead generation.
•  Partner with Digital Services team to update and implement both internally managed and third-party managed website and microsite design best practices with SEO strategies to improve organic search rankings, increase website traffic and enhance user engagement
• Oversee end-to-end web publishing in AEM for all brands North American websites, including layout design, component configuration, and quality assurance for cross-device compatibility
• Collaborate with digital and creative services teams to develop successful demand and lead generation campaigns throughout the year, including product launches, segment nurture, and color and design campaigns.
• Understand measurement of campaign effectiveness and report to leadership and to peers in formal debrief sessions.
• Collaborate with regional teams in EMEAI and Asia on content sharing.
• Collaborate with Industrial Wood Brand Management team and Creative Services team to establish and maintain brand guidelines.
•  Lead design, implementation and maintenance of the Industrial Wood North America and Distribution SharePoint sites to ensure all content is managed, organized and easily accessible to the Industrial Wood selling organizations and stakeholders. 
•  Assist in coordinating ongoing communications to field sales including emails, newsletters, webinars, videos, and training materials to ensure all areas of the business feel well informed. 
• Maintain digital assets for Industrial Wood through AEM digital asset management portal or Widen.
• Focus on IWD SharePoint Site and Monthly Newsletters

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

FORMAL EDUCATION

Required:

•  4-year degree related to Business, Sales, Marketing or Management

Preferred:

• Master's degree

KNOWLEDGE & EXPERIENCE:

Required:

• 5+ years of integrated marketing communications experience
• Highly organized & detail-oriented - skilled in managing multiple priorities and deadlines
• Adept at collaborating with diverse teams to achieve project goals
• Highly proficient in key Microsoft 365 tools (SharePoint, PowerPoint, Excel and Word) 
• Familiarity with maintaining critical marketing communications processes and platforms (website, marketing automation, social media, etc.)  
• Detailed oriented with the ability to learn new concepts quickly
• Thrives in highly matrixed environment
• Demand generation experience – experience with Marketo and Salesforce preferred
• Experience with Adobe Experience Manager (authoring, components and DAM workflows) preferred

Travel: 

• 10%