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Corporate Vice President, Marketing - Atlanta, United States - NCR Atleos
Description
About NCR AtleosNCR Atleos, headquartered in Atlanta, is a leader in expanding financial access.
Our dedicated 20,000 employees optimize the branch, improve operational efficiency and maximize self-service availability for financial institutions and retailers across the globe.
The Corporate Vice President of Marketing reports to the Chief Marketing Officer and leads the strategy, planning, execution and measurement of global integrated and portfolio marketing for NCR Atleos.
Responsibilities
Work with product, marketing, and sales leaders to shape campaign themes for a yearlong timeframe
Work cross-functionally and across leadership on behalf of the CMO to bring together stakeholders across marketing, sales and product
Oversee major marketing transformation initiatives that are strategic to the business on behalf of the CMO
Conducts analysis of historical performance, forecast data, and other relevant insights to inform marketing goal setting
Contributes to marketing participation in business reviews
Reviews and adapts the marketing plan regularly
Builds business case for marketing investment
Prioritize and align target audiences, developing effective messaging, and planning campaign strategy
Define common campaign structure and elements to be used across the enterprise
Document the responsibilities of various functions during the campaign planning and execution lifecycle. Hold functions accountable.
Coordinate with finance for campaign budget allocation and tracking
Establish systems, templates and best practices for campaign planning, buyer personas, messaging blueprints and others as needed
Orchestrates the end-to-end marketing planning process and all iterations during the planning cycle (e.g., inputs, milestones, participants, actions, templates, calendar)
Uncover, develop and evangelize product positioning, value propositions and messaging that resonates with the buying audience providing source messaging documents for use by downstream marketing functions such as campaign, demand, and content teams
Oversee and provide input into the process for developing customer references, testimonials and case studies for external and internal use
Understand buyer and customer needs, market trends, and the competitive landscape
Develop deep understanding of the buying audience. Conduct research and gather insights about target personas, buyer needs, and the purchasing decision process for the organization's portfolio
Drive an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs
Identify the buying group for the solutions and map the buying journey process for the key buyers in the group
Create a content strategy based on buyer behavior and preferences (e.g., white papers, brochures, social media, Web pages, online events)
Work with marketing operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds
Drive the analysis of historical performance data and market intelligence to ensure that the CMO creates the business case to get the requisite budget to drive profitable growth.
Forecast, measure, analyze, and report on the impact of demand activities on sales pipeline, revenue, and sales cycle length
Background/Experience
15+ year of experience with marketing process creation, implementation, and governance
15+ years of experience with integrated planning across business units, regions, and functional teams
Able to translates business needs from business objectives to marketing goals and measurement to operational requirements
Data-driven marketing strategy planning and budget allocation expertise
Experience serving, collaborating with, and influencing through presentations and other forms of communication
Proven success in establishing relationships across multiple functions and teams (including peer-to-peer and in a matrixed environment) to achieve desired results
Influential and motivational
Proven record of supporting sales to meet or exceed pipeline and revenue targets
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences
Demonstrated strong listening, information gathering, and empathy skills for uncovering and defining deliverables, needs, and outcomes
Experience creating and implementing proven, successful, demand programs that activate, validate, and accelerate a buyer's journey.
Team player with cross-functional project leadership skills
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Management experience including the ability to build and grow a team
Skills
Solid understanding of the different functions of marketing
Able to forge strong relationships with other functions
Customer- and market-driven orientation
Strategy development and alignment
Development of short- and long-term marketing plans
In-depth understanding of key business metrics
Helps marketing work smoothly and efficiently
Helps simplify complexity
Anticipates and averts problems
Strategic leadership and planning
Ability to translate business objectives into marketing goals and measurements
People management, especially working with virtual teams not in a direct reporting relationship
Ability to navigate culture and politics across multiple functions and geographies
Executive presence and influence
Behaviors
Emotional intelligence, excellent judgment, discretion and diplomacy
Desire to see marketing work more smoothly and efficiently
Desire to mentor early and mid-career talent
Motivational
Naturally curious
Enthusiastic and passionate with the ability to persuade and build enthusiasm
Ability to balance strategic big-picture thinking and tactical, precision execution
Entrepreneurial mindset (innovation and creativity)
Empathetic to buyers, customers, users, and sales resources
Highly collaborative, able to work across functional teams
Natural brand champion
Curiosity and creative capacity for original thought
Offers of employment are conditional upon passage of screening criteria applicable to the job.
Full time employee benefits include :
Medical Insurance
Dental Insurance
Life Insurance
Vision Insurance
Short/Long Term Disability
Paid Vacation
401k
EEO Statement
NCR Atleos is an equal-opportunity employer.
It is NCR Atleos policy to hire, train, promote, and pay associates based on their job-related qualifications, ability, and performance, without regard to race, color, creed, religion, national origin, citizenship status, sex, sexual orientation, gender identity/expression, pregnancy, marital status, age, mental or physical disability, genetic information, medical condition, military or veteran status, or any other factor protected by law.
Statement to Third Party AgenciesTo ALL recruitment agencies:
NCR Atleos only accepts resumes from agencies on the NCR Atleos preferred supplier list. Please do not forward resumes to our applicant tracking system, NCR Atleos employees, or any NCR Atleos facility. NCR Atleos is not responsible for any fees or charges associated with unsolicited resumes.
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