Digital Marketing Strategist - Turlock, United States - Neogen

Description

It's fun to work in a company where people truly believe in what they are doing

Neogen is seeking a Digital Marketing Strategist to assist with our fast-growing food safety diagnostic testing business in US and Canada.

This role will work closely with the Food Safety Marketing Team, as well as other cross-functional departments such as Global Marketing and our Digital Solutions group.

The primary goal of this position is to fully build and optimize the digital buyer journey for our customers to ensure Neogen maintains its leadership position in the food industry.

As a Digital Marketing Strategist responsibility will include (other duties may be assigned):


Strategy Development:

Working closely with marketing team including Integrated, Product and Customer Marketing, to understand the Food Manufacturing Industry, key buyer personas and buying behaviors to develop and execute comprehensive digital marketing strategies aligned with overall business goals.

Identifying the critical digital touch points for our audiences and planning/creating digital experiences to serve customers along their journey. These experiences may include evergreen content initiatives, specific campaigns, or product launches.

Devising Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies that win on the search engine results page for search terms relevant to our business.

This would include conducting keyword research, monitor rankings and implementing on-page and off-page optimization strategies.
Understanding and using marketing automation and Customer Relationship Management (CRM) as part of digital experience strategy.
Deeply understanding our go-to-market strategies, our product roadmaps and the competitive and industry dynamics that affect our business.

Campaign Planning & Execution:
Proactively managing user experience across the digital footprint to create a cohesive user journey. This may include multiple buyer personas.
Collaborate with cross-functional teams to execute initiatives, ensure campaign integration, and brand consistency.
Manage and optimize email marketing campaigns, from segmentation to A/B testing, to maximize audience engagement and conversions.

Data Analysis and Optimization:
Diving into our analytics tools to understand what is working and what needs improvement. Translating analytical results into actionable optimizations. Regular business reporting (monthly, quarterly).

Development of recommended data driven UX improvements, or leading UX focused projects that translate innovative ideas and concepts into effective social platforms and online experiences.

A Strong Candidate Will Demonstrate:
Customer orientation. You love thinking of things from the customer's perspective. By doing this you can prioritize and advocate for their needs. Ultimately delivering a best-in-class customer experience.
Advance critical thinking skills. Meaning, you can take on complex challenges and find solutions while working in a matrixed organization. You do not get flustered easily. If you do not know the answer, you will persevere to find one.
Meticulous. Details matter and you take pride in making sure they are all accounted for. Nothing falls through the cracks.
Adaptability. Change is a constant and you thrive on new challenges. You like to learn new things and you can pick up new concepts and tactics quickly.
Excellent communication skills. Comfort communication in writing or presenting ideas directly to cross-functional teams and including leadership.
Strong experience in offline and online, paid, earned, and owned channels. Understanding of terms like SEO, SEM, social, display, attribution, retargeting, personalization, benchmarking, and content strategy.
Advanced knowledge of digital platforms. Web design, web content, social media tools and platforms and marketing automation.

Experience writing for the web, developing creative content, thinking about UX and navigation, and working with Content Management Systems (CMS).

Project Management Skills. Must be able to self-direct your own activities utilizing effective time management and planning skills. This includes the ability to prioritize and manage multiple projects simultaneously. Also, directing cross-functional teams.
Self-Motivation. You are willing to work independently and volunteer for new challenges without waiting to be asked.


Required Qualifications:
Minimum of 2 years of experience with similar responsibilities, 5 years in marketing roles

Strong knowledge of marketing automation tools, CRM systems, and analytics platforms, such as analyzing information in Google Analytics, Google Search Console and AdWords.

Working knowledge of site architecture, sitemaps, and web development.
Experience with the LinkedIn platform and advertising tools
Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
Strong analytical and data-driven decision-making abilities.
Excellent written and verbal communication skills.
An analytical thinker with a results-oriented mindset.


Bonus Qualifications:
Experience with UTMs, lead scoring, and funnel optimization.
Experience working in HTML.
Experience with ABM.
Experience with display advertising.
A curiosity about writing or collaborating on engaging copy.
Experience with project and budget management tools.
Experience in B2B demand generation.
Food production industry experience.


Who Is Neogen:
From farm to fork, we offer solutions to enhance the quality, quantity, and safety of the global food supply.

Our food safety diagnostics are used within farming operations to the production facilities of most of the world's best-known food companies.

Neogen's solutions are critical to the health and well-being of our customers' operations - and in turn their consumers. What we do matters

Neogen's culture combines stability with a deep belief in providing professional and personal growth. Our Pillars of Trust - the principles which guide our everyday decision-making, include Openness, Honesty, Credibility, Respect, and Service. It is the belief in these characteristics that provides a consistent, happy, and healthy work environment for our employees.

Come Be Part Of A Mission that Matters

From inside the farm gate to our dinner plates, Neogen protects the world's food supply.

Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there - and you can be too.

#J-18808-Ljbffr