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Marketing Campaign Manager - El Segundo, United States - Anschutz Entertainment Group Inc
2 weeks ago
Description
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment.Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world.
We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheerJOB DESCRIPTION:
The Marketing Campaign Manager will play a pivotal role in the planning, execution, and optimization of marketing campaigns. This role will support various business objectives, including ticket sales, sponsor activation, merchandise sales, brand awareness, and fan engagement.
This individual will work closely with internal teams and external partners to develop integrated marketing campaigns that resonate with our target audience and drive measurable results.
This role will support the VP, Marketing to ensure all marketing related campaigns are executed accordingly.ESSENTIAL FUNCTIONS:
Work with marketing leadership to develop and execute strategic marketing campaigns on assigned projects.
Campaigns will promote ticket sales, special events, merchandise launches, and other initiatives, leveraging a mix of traditional and digital marketing channels.
Collaborate with cross-functional teams, including marketing, creative, digital, and analytics, to develop campaign briefs, creative assets, and messaging that align with brand objectives and resonate with target audiences.
Manage end-to-end campaign execution, including project timelines, budget allocation, asset production, media planning, and campaign performance tracking. Assist with management of key tools from a marketing perspective (primarily airtable and flowcode).Utilize data-driven insights and analytics to optimize campaign performance, identify opportunities for improvement, and make recommendations for future campaigns. Prepare and present campaign performance reports for senior management.
Coordinate with external marketing partners, agencies, and vendors to support campaign execution and ensure deliverables are met on time and within budget.
Collaborate with community relations and fan engagement teams to integrate grassroots initiatives and community events into marketing campaigns.SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY:
The Marketing Campaign Manager must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:
Proficiency in managing timelines, tasks, and resources
Proven ability to manage multiple tasks and deliver promptly by strict deadlines. With excellent organizational, prioritization, and decision-making skills
Strong communication (verbal, written, presentation), interpersonal, and leadership skills
Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint); and ability to learn all required business systems
Strong knowledge of the LA Kings, NHL, international and local hockey team
Excellent at relationship building and communicating across departments
Analytical Thinker who uses data to inform decisions and optimize campaigns
Available to work a hockey-based schedule: nights, weekends, and holidays
QUALIFICATION STANDARDS:
Education:
BA/BS Degree (4-year) (Advanced Degree Preferred) In a related field
Experience:
4-6 years Account management and/ or marketing experience in an integrated marketing and/or digitally led marketing capacity.
Experience working for a brand and ideally within a sports, entertainment, or media environment
Proven track record collaborating with cross functional teams
Experience communicating with senior leadership
Pay Scale:
$67,500- $84,000
AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship.
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