trade marketing manager - Miami Springs - Wild Fork Foods

    Wild Fork Foods
    Wild Fork Foods Miami Springs

    1 week ago

    Description
    Trade Marketing Lead
    Built on the purpose of nourishing a better life, Wild Fork sets out to be the authority and the first option of meat and seafood for everyone. By controlling every step of the process from farm to fork, we bring you the biggest selection of highest quality meat and seafood at the most affordable prices. It's at the core of everything we do.
    As a rapidly growing direct-to-consumer omnichannel brand (bricks and mortar, ecommerce, home delivery), we are seeking a dynamic and strategic-minded individual to join our team as the trade marketing manager.
    In this role, you will play a key role in bringing our brand to life at the point of sale - driving store traffic, engagement, and local community connection. This role is responsible for executing, and optimizing in-store activations, supplier partnerships and commercial strategies that align with Wild Fork's brand purpose of "Nourishing a Better Life." You will partner closely with the store operations, field marketing, and operation teams to ensure consistent, impactful brand presence across all locations.
    We are looking for a candidate who is dedicated to push things forward with resilience and comfortable working in a fast-paced environment. We are focused on building a best-in-class customer centric brand, and you will have a significant role in helping us put the brand on the map. This role is perfect for the person looking to learn and grow with a soon to be household name brand.
    Key Responsibilities:
    In-Store Activations & Store Support
    • Lead planning, execution, and optimization of in-store campaigns and seasonal moments.
    • Brief and collaborate with product and operation teams on POS materials, visual merchandising, and storytelling assets.
    • Partner with operations, field and regional teams to ensure flawless execution of campaigns in all stores, measuring post-activation impact on sales and engagement.
    • Primary POC for store marketing questions and execution support - Support 65+ O2O stores with guidance, activation toolkits, training, and execution standards.
    Field Marketing & Community Building
    • Partner across regions and support center to bridge national campaigns & strategies with field needs.
    • Own trade marketing calendar in alignment with marketing milestones, product launches, and key commercial seasons
    • Provide playbooks, toolkits, and creative assets to support field teams in executing local events, tastings, new openings and sponsorships.
    • Act as the main liaison between HQ marketing and field teams to ensure consistent brand messaging and best practice sharing.
    • Build process to manage field marketing budgets and monthly/quarterly reporting effectively with all regional teams to align with the marketing objectives and maximize ROI
    Supplier Partnerships
    • In partnership with product and field marketing / ops team, develop and execute joint programs / activations with key suppliers to boost sales & brand visibility.
    • Negotiate marketing contributions, co-branding, and promotional support.
    • Manage co-branded POS, displays, and in-store activations and track ROI.
    Measurement & Optimization
    • Measure campaign performance (sales / TRX / Customer ) by store, region, and tactic; provide actionable insights across all regions
    • Partner with Analytics & Product / Ops teams to track ROI and continuous improvement for commercial campaigns.
    • Develop best practice of marketing tactics to deliver sales results - drive foot traffic to retail store, customer acquisition / retention etc.
    Requirements:
    • Bachelor's degree in Communications, retail marketing or a related field (Master's degree preferred).
    • 5-7 years of combined trade, retail marketing and field marketing experience (ideally consumer packaged goods related)
    • Strong understanding of retail environments, customer behavior, and local marketing tactics. Must have experience in driving foot traffic to retail store locations across the US.
    • Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
    • Excellent analytical skills and the ability to translate data into actionable insights and strategic recommendations.
    • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
    • Experience working with retail partners, managing promotional campaigns, and executing field marketing activations.
    • Familiarity with Excel and PowerPoint applications.
    • Strong knowledge and comfort for the nationwide US consumer outside of the South Florida area.
    If you are a strategic thinker with a passion for retail marketing and field activations, we invite you to apply for this exciting opportunity. Join us in shaping the narrative of our brand and creating meaningful connections with our audience.
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