Digital Content Specialist - Chesapeake - ForKids

    ForKids
    ForKids Chesapeake

    22 hours ago

    Description

    **Salary range for this position is Commensurate with Experience**
    The Digital Content Specialist is responsible for executing and optimizing digital content strategies, as developed by the Marketing & Communications team. This role contributes significantly to organizational storytelling, digital communications, and audience engagement across multiple platforms. The Digital Content Specialist collaborates closely with the Director, Manager and Graphic Designer to produce compelling, mission-driven campaigns that advance ForKids' mission to break the cycle of homelessness and poverty.
    RESPONSIBILITIES
    Content Strategy & Messaging

    • With direction from the Director and Manager, develop and implement digital content strategies aligned with organizational goals.
    • Contribute to persuasive, mission-aligned copy for web, email, social media, and digital campaigns.
    • Assist in maintaining and evolving ForKids' brand voice, tone, and messaging standards for digital platforms.
    • Help to craft storytelling content that highlights families, programs, partners, and community impact.
    • Adapt messaging for diverse audiences and platforms.
    Social Media Management
    • Lead social media strategy, editorial planning, community engagement, and posting.
    • Manage content calendars and coordinate cross-department content needs.
    • Monitor trends and platform updates to optimize reach and engagement.
    • Analyze performance data and produce regular insights reports.
    Email Marketing & Digital Campaigns
    • Plan and execute email campaigns using MailChimp or similar platforms.
    • Write email content, design layouts using established templates, segment lists, and run performance testing.
    • Track and analyze campaign performance to support continuous improvement.
    • Ensure compliance with email marketing standards and best practices.
    Website Content & Optimization
    • Maintain and update website content in collaboration with Marketing and Communications department and internal teams.
    • Ensure content follows SEO best practices.
    • Monitor analytics and recommend improvements.
    Photography & Multimedia
    • Help to capture mission-driven photography for campaigns, social media, and the website.
    • Identify storytelling moments across programs and events.
    • Coordinate with staff to collect visual assets.
    • Support video projects as needed.
    Collaboration & Project Management
    • Collaborate closely with the Director, Manager and Graphic Designer to ensure cohesive campaigns.
    • Manage multiple projects and deadlines simultaneously.
    • Maintain content calendars and project documentation.
    • Support agency-wide initiatives requiring digital communication.
    Customer Service:
    • Provide service to internal and external customers according to standards as outlined in ForKids Customer CARE Manual.
    • Regularly engage, support and collaborate with volunteers and partners in support of ForKids' mission.
    Financial Management:
    • Use agency resources (financial and non-financial) prudently.
    • Acknowledge and follow financial policies of the agency.
    Grants Data Management:
    • Accurately complete all required data reporting in accordance with established guidelines.
    • Participate in all scheduled data collection trainings.
    Community Engagement:
    • Participate in development and fundraising activities as needed and requested (ex: meeting with donors, providing tours, attending fundraising events).
    • Regularly engage, support and collaborate with volunteers to provide a meaningful experience
    **Salary range for this position is Commensurate with Experience**
    Education and Experience: Bachelor's degree in Marketing, Digital Media, Communications, Journalism, or related field with 2-4 years of experience in digital marketing, content creation, or communications. Portfolio demonstrating digital storytelling and campaign execution.
    Essential Functions, Knowledge, Skills, and Abilities:
    • Skills & Competencies
      • Exceptional writing, editing, and storytelling abilities.
      • Demonstrated expertise in social media management and analytics.
      • Strong understanding of digital marketing principles and SEO.
      • Experience with email marketing platforms and basic HTML preferred.
      • Strong photography skills; video skills a plus.
      • Proficiency with photo-editing tools (Lightroom, Photoshop, or similar).
      • Excellent organizational, planning, and project-management abilities.
      • Ability to work collaboratively in a mission-driven environment.
    • Technical Proficiencies
      • Social media platforms and management tools
      • MailChimp or similar email platforms
      • Photo-editing software
      • Google Analytics and digital insights tools
      • Microsoft Office, Teams
      • Basic HTML/CMS knowledge (preferred)
    Other Requirements
    • Valid driver's license with no more than three minor moving violations and/or accidents combined within the last 3 years, and no major moving violations in the past five years.

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