Director, Product Owner - Newark, NJ, United States - Prudential Financial

Description

Job Classification:

Technology - Project Mgmt/Business Analysis Join Prudential and Build on its Legacy. For over 145 years, Prudential has been there for our customers, capitalizing on modern technology, and being an advocate for social responsibility. With over $1.6 trillion assets under management and office presence in over 20 countries across 5 continents, the key to our success: "Stay Customer Obsessed". It's how we've grown into the second largest life insurer in the United States and the nineth largest institutional asset manager worldwide. And no matter what stage of life our customers are in, we're committed to their overall financial security and peace of mind. Balancing creativity with customer insights, our marketing professionals stay focused on connecting customers with financial wellness and investment solutions they need to plan for the long-term. Our dynamic, collaborative teams help Prudential engage with our ecosystem of stakeholders, curate our reputation, and advocate for the issues that matter to our customers, employees and businesses. Our Role: Our Marketing Technology team is looking for an experienced Product Owner and leader with expertise prioritizing and coordinating MarTech integrations across business and consumer products. Reporting to the Vice President of MarTech, the Director of Marketing Automation should have a strategic mindset to continue to push the limits of what can be done to drive personalization and automation using Adobe Marketo and other strategic MarTech platforms. The person filling this role will be focused on transforming the marketing execution technologies from a disparate set of tools to a modern digital platform. This individual will be responsible for building and executing the Marketo automation and personalization roadmap, prioritizing enhancements, and leading agile technology teams in the delivery of new features. This role is expected to have a strong understanding of email marketing, lead management, virtual sales, digital marketing and marketing automation best practices, techniques, and tools. The successful candidate will have a blended background including experience with both the technical integration and strategic application of MarTech. They will be a polished leader, capable of managing an agile team to maximize the performance and individual growth of each direct report. They will be passionate about defining a culture which balances a process-driven approach with efficiency and accountability. They will also be a change agent for organization to help various business unit leaders understand the art of the possible when it comes to Marketing Automation for the Prudential enterprise. Responsibilities: Oversee the roadmap (prioritization & execution), configuration, administration, and operation of Adobe Marketo (and other marketing automation technologies) to support client initiatives. Focus on delivering capabilities that enable marketing automation and personalization that aligns to business and marketing strategies.

• Work with VP MarTech to craft MarTech roadmap and strategy for marketing automation and personalization capabilities
• Serve as resident Adobe Marketo capability expert for Prudential; summarize integrations and capabilities for executive leadership, cross-functional colleagues and third parties.
• Manage an agile development team. Own the MarTech Marketo roadmap and request queue; what is in motion, planned for development, and backlogged; delegate ownership of specific queue requests across MarTech team.
• Oversee monthly backlog review and prioritization with cross-functional stakeholders.
• Establish workstreams across business marketing and technology organizations; share best practices, create transparency, and collaborate on development across various stacks.
• Partner with business CMOs to identify and design lead management and personalization opportunities. Deliver recommendations to marketing leadership team on how to deliver omni-channel experiences.

Your Required Skills This role is expected to have a strong understanding of cross channel marketing, lead management, personalization, and analytics. Strong c-level communication is required. They will be a polished leader, capable of managing a team to maximize the performance and individual growth of each direct report. They will be passionate about defining a culture which balances a process-driven approach with efficiency and accountability.

• 5+ years of experience working with Adobe Marketo
• 5+ years' work leading technology development teams in product owner/product manager type capacity
• Bachelor's Degree or equivalent experience (5+ years) in digitally enabled businesses. MBA or graduate degree a plus. Experience in financial services preferred.
• Demonstrated leadership experience in marketing automation and lead management.
• Possess an innovative, problem-solving, and solutions-oriented mindset.
• Experience leading projects or initiatives and communicating to executive teams.
• Understanding of database management and APIs
• Strong understanding of HTML and CSS
• Working Knowledge of Digital/Virtual technology tools (On24, Workfront, Marketo, Seismic, Ceros)
• Direct-to-consumer and Business marketing experience (B2B, DTC, B2C). Familiar with Account Based Marketing (ABM) techniques]
• Strong organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for a variety of audiences
• Proficiency with project management platforms including JIRA, WorkFront

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $160,700.00 to $217, Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement. Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom. Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services. We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law. The Prudential Insurance Company of America, Newark, NJ and its affiliates. Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential. PEOPLE WITH DISABILITIES: If you need an accommodation to complete the application process, which may include an assessment, please email Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email to request assistance. #J-18808-Ljbffr