Front End Developer-Marketing - Oklahoma City, United States - Penn Foster Inc

Description

Job Description:

The Front-End Developer work encompasses front-end development, digital content, web design, administration, optimization, building/coding marketing assets, and all website and email support.

The role strategizes and executes new digital initiatives to improve the organization's digital footprint, while primarily supporting the WFCU website as well as other digital platforms.

Job Duties:

Support and maintain the front-end of the WFCU website and other digital platforms using hypertext markup language (HTML), Hubspot, JavaScript (JS), and the content management system (CMS).

Build interactive web pages and online experiences that are cross-browser, cross-device compatible, and ADA friendly.

Work closely with Marketing Operations to identify and implement technical and on-page search engine optimization (SEO) enhancements that align with segment interests and needs.

• Partner with marketing team to execute content review and revisions in a strategic manner to optimize user experience and establish the WFCU website as a best in class for SEO.

Collaborate with the marketing team to scope and ensure feasibility of designs while maintaining a user-centric focus that also amplifies the WFCU brand.

Partner with IT team and external marketing partners to translate code into CMS templates for consistency and efficiency.

Conduct regular testing, troubleshooting, and debugging of website, emails, and other digital platforms.

Key participation in special projects to include: evaluation, planning, task completion, testing and post-implementation support of marketing platforms.

Helps develop and implement digital marketing strategic plan designed to drive brand awareness, member engagement and acquisition, retention and cross sell.

Responsible for managing multiple analytic platforms to determine, analyze, and report on effectiveness of various marketing programs and promotions within the company.

Utilizes web and social analytic tools, such as google analytics, to improve metrics such as bounce rate, click-through rate, engagement, etc.

Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

Assist in the integration of additional platforms, programs, partners, etc. into the marketing channels and initiatives.


Qualifications:
Specialized or Technical Knowledge and Skills:

Intermediate knowledge of web‐based applications and common Internet protocols and conventions (web browsers, email, HTTP, FTP) and Office Suite software (e.g., Microsoft Word, Excel) required.

Intermediate knowledge of web display languages (e.g., HTML, CSS, JS).
Attention-to-detail and the ability to effectively multi-task in a deadline driven environment.

Intermediate understanding of SEO best practices for web content, including keyword selection, link building, content creation, keyword density analysis, and site linking.

Strong verbal and written communication skills with the ability to clearly and effectively articulate thoughts and points.
Strong analytical, organizational, project management, problem solving, and time management skills.

Experience with developing emails (preferably Hubspot), SEO, UI/UX testing, and Google Analytics and/or other web analytics tools preferred but not required.

SEO certification preferred (e.g., Google Analytics Individual Qualification (GAIQ)) preferred.

Behavioral Competencies :

Behavioral competencies are the skills and personal characteristics that an individual should possess in order to be successful in this position.

Core Competencies :
Core competencies are consistent for all positions across the organization and are aligned with WFCU's core values.

Member Focus (internal and external): Builds member confidence, is committed to increasing member satisfaction, sets achievable member expectations, assumes responsibility for solving member problems, ensures commitments to members are met, solicits opinions and ideas from members, responds to internal members.

b


Dependability:

Meets commitments, works independently, accepts accountability, handles change, sets personal standards, stays focused under pressure, and meets attendance/punctuality requirements.

c


Integrity/Ethics:

Deals with others in a straightforward and honest manner, is accountable for actions, maintains confidentiality, supports company values, conveys good news and bad.

Job Specific Competencies :

The position requires a well‐rounded and level‐headed individual who is able to maintain composure in a variety of situations.

The following stand out among a long list of behavioral competencies for this position:


Job Knowledge:

Understands duties and responsibilities, has necessary job knowledge, has necessary technical skills, understands company mission/values, keeps job knowledge current, is in command of critical issues.

b


Decision Making/Judgment:

Recognized problems and responds, systematically gathers information, sorts through complex issues, seeks input from others, addresses root causes of issues, makes timely decisions, can make difficult decisions, uses consensus when possible, and communicates decisions to others.

c


Productivity:

Manages a fair workload, volunteers for additional work, prioritizes tasks, develops good work procedures, manages time well, and handles information flow.

d


Quality:

Is attentive to detail and accuracy, is committed to excellence, looks for improvements continuously, monitors quality levels, finds root cause of quality problems, owns/acts on quality problems.

e


Interpersonal Skills:

Has good listening skills, builds strong relationships, is flexible/open‐ minded, negotiates effectively, solicits performance feedback and handles constructive criticism.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is frequently required to stand; walk; sit and talk or hear.

The employee must occasionally lift and/or move up to 10 pounds.

Work Environment :
This position requires an in-office work setting.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The worker is not substantially exposed to adverse environmental conditions. The noise level in the work environment is usually moderate.

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