Chief Marketing and Communications Officer - Stanford, CA, United States - Stanford University

Description

Chief Marketing and Communications Officer (CMCO) #128269;Communications#128197;102419 Requisition #The Hoover Institution with its eminent scholars and world-renowned Library and Archives, is a public policy think tank that seeks to improve the human condition by advancing ideas that promote economic opportunity and prosperity, while securing and safeguarding peace for America and all mankind.

We seek to establish a new role of Chief Marketing and Communications Officer (CMCO) reporting to Condoleezza Rice, Director of the Hoover Institution.

The work of the Hoover Institution focuses on scholarly and empirical research that asks bold questions, offers powerful solutions for policy makers, and advances ideas that improve people's lives.

The work of creating, preserving, and disseminating the best knowledge of recent generations through scholarship, teaching, publishing, and outreach ensures the preservation of the freedoms we hold dear.

Hoover has an exceptional cohort of scholars, including world-renowned experts in their fields who conduct independent, data-driven, and original research on topics of both immediate and lasting concern.

This community of highly distinguished fellows conduct policy-oriented research centered on the principles of free markets, limited government, and individual freedom.

• Reforming K-12 Education
• Empowering State and Local Governance
• Understanding the Effects of Technology on Economics and GovernanceWhile there are hundreds of entities in the United States alone dedicated to brokering ideas related to public policy, the Hoover Institution has important special qualities, including:
• The Institution's own significant library and archival collections.
• The superb community of resources and partnership of Stanford University.
• An academic character allowing for freedom of inquiry without a burdensome hierarchy.
• A pronounced inclination to address the "big picture" by offering ideas having broad and sweeping applications and internally consistent implications across applications.
• An interest in the policy process ongoing in Washington, D.coincident with a residence on the West Coast, allowing for the development to long-term policy research.
• A diversity of scholarship that combines research ranging from basic to applied, from theoretical to empirical, and from abstract to descriptive.
• A vitality of scholarship that effectively mixes differing disciplines engaging resident fellows with visiting scholars, academic thinkers with policy practitioners, and idea generators with media communicators.

The Chief Marketing and Communications Officer (CMCO) is a newly created position at the Hoover Institution that will play an influential role within the Institution, charged with providing both strategic leadership and hands-on tactical execution of the organization's marketing and communications efforts.

In collaboration with the Institution's Director and leadership team, this new executive will develop innovative marketing and communications strategies to drive awareness, expand and diversify Hoover's audience engagement and elevate Hoover's overall impact.

The CMCO will be responsible for developing a strategy that will strengthen Hoover's impact by building awareness, relevance, reputation, and esteem for its work among target audiences.

This new leader will ensure that the Hoover brand is strong and consistent in every marketing tactic, and that the Hoover story is communicated in a succinct way with creativity and impact.

Hoover's new CMCO will lead a team of two executive leaders who manage a total team of 25 employees which includes staff across marketing, communications, media, and government relations.

The CMCO will work with Hoover's Fellows to understand their individual marketing and communications needs and proactively identify ways to promote their work products to a variety of target audiences.

Because those target audiences are consuming information differently today than in the past, this new executive will bring a deep understanding of new media and digital platforms.

In essence, the CMCO will develop a function that acts as an internal communications agency to Hoover Fellows and staff.

Ultimately, the CMCO will inspire innovative ideas that will help attract and maintain the attention of policy makers and the informed public and position Hoover as the 'go to' resource for ideas that advance freedom.

• Develop a robust marketing & communications strategy that articulates how the communications function will help deliver on the mission of the organization, targeting both internal and external audiences.
• Build strong relationships with the Hoover Fellows and bring a customer service orientation to those relationships. The goal is to build awareness of their work to achieve greater visibility to expand the audience of the attentive public, policy makers and educational leaders.
• Look for ways to modernize Hoover's approach to marketing and communications in an evolving media environment. Foster a proactive, customer service mindset across the marketing and communications team, incorporating metrics to inform actions and measure impact.
• Engage and connect with other university communicators to provide leadership and ensure consistent and complementary strategic plans with overall university outreach and communications.
• Direct staff and provide leadership to achieve communication goals supporting the Institution's mission and the Director's vision. Responsible for hiring, retaining, and mentoring staff, driving elevated levels of performance, and holding the team accountable for meeting goals and objectives.
• Oversee crisis communications response including emergency matters as well as issues with reputational impact.
• Collaborate with stakeholders across the Institution to ensure consistency of the organization's marketing and communications message across various departments and to the broader audience.
• Monitor direct competitors, track market trends, and research audience behavior to develop promotional strategies and grow demand for communications products and services.
• Survey the landscape to identify short- and long-term issues that might challenge the Institution's leadership position or damage its brand and devise strategies to address these challenges.
• Grow the Hoover brand recognition and secure loyalty by creating and aligning the key messages of the institution.
• Oversee marketing and communications budget, ensuring expenditures are aligned to the priorities of the institution. Bachelor's degree and twelve years of relevant experience or combination of education and relevant experience.

Hoover seeks an innovative marketing and communications leader who is a proven strategist, as well as a pragmatic hands-on leader, who has had success leading a highly respected, strategic marketing and/or communications function.

They will be exceptional at managing, messaging, editing, analyzing, and synthesizing complex materials and be adept at communicating highly technical or nuanced information in a manner easily understood.

• Demonstrated experience in managing and implementing comprehensive marketing and communications strategies as well as developing short and long-term strategic planning translating broad goals into achievable steps.
• Experience advising senior management on complex communications issues. Strong understanding of reputational risk and issues management.
• Depth of experience, sound judgement, and confidence befitting a senior strategic leadership position.
• Must possess outstanding oral and written communications skills.
• Deep knowledge of cross-channel marketing, advertising, programmatic and digital advertising, social media, media publishing, media relations and crisis communication.
• Extensive experience working with all forms of communications tools – traditional, social, and digital. broadcast; online, new, and mainstream media.
• Proven experience leading large teams developing, evaluating, directing, and motivating staff.
• outstanding interpersonal, verbal, written communications; team building, negotiation, and process facilitation skills.
• Exceptional leadership and management skills and the ability to build and sustain a best-in-class communications ecosystem.
• Broad understanding of brand development, product development and marketing, distribution management, and audience segmentation.
• Familiarity with consumer relationship systems (CRMs), content management systems (CMSs), and data mining software.
• Bachelor's degree and 12+ years of relevant experience or combination of education and relevant experience. Master's degree in marketing or master's in business administration (MBA), preferred. Frequently perform desk-based computer tasks, use telephone, writing by hand, sort/file paperwork.
• Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job. travel to school/unit sites across university. Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. uses and promotes safe behaviors based on training and lessons learned.
• Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, Additional Information