Social Media Specialist - Coppell, TX
3 days ago

Job description
American Shineray Co., Inc. is seeking a dynamic Marketing & Social Media Specialist with recent powersports experience to boost brand visibility and drive dealer/customer leads. You'll handle content creation, social operations, website updates, and influencer partnerships in this hands-on role reporting to the President/Head of Sales.
Location & Travel
Coppell, TX (DFW area). Expect 10-15% travel for dealer visits, product demos, trade shows, and content shoots.
Key Responsibilities
Website Management
- Update and maintain site content like product pages, specs, dealer locator, warranty info, FAQs, pricing, and service details.
- Handle basic SEO (titles, meta tags, internal links, image optimization) and coordinate with teams on inventory, brochures, and compliance.
- Track performance via Google Analytics for sessions, conversions, and top pages.
Social Media Strategy
- Build and execute content calendars with weekly themes, product launches, dealer spotlights, how-to tips, and lifestyle posts on YouTube, Facebook, TikTok, and Instagram.
- Manage posting, community engagement, analytics, and repurposing across platforms to grow followers and engagement.
- Ensure consistent brand voice, visuals, and steady output.
Content Creation
- Shoot and edit videos/photos using phone, basic lights; focus on hooks, CTAs, thumbnails, and templates for shorts, reels, and long-form explainers.
- Develop b-roll libraries, music/SFX guidelines, intros/outros for efficiency.
- Capture assets at dealer events, test rides, and shoots.
Influencer Partnerships
- Scout and recruit YouTube reviewers, off-road creators, golf cart influencers, and local KOLs.
- Manage outreach, briefs, approvals, disclosures, schedules, and performance tracking (leads, views, ROI).
- Build a results-driven program with codes and feedback handling.
Campaigns & Leads
- Support dealer recruitment, events, promos with landing pages, social pushes, and sales team coordination.
- Track KPIs like views, engagement, traffic, CPL/CPA; run basic paid ads if experienced.
Requirements
Must-Haves:
- Powersports marketing experience in the last 12 months (OEM, distributor, dealer, or agency).
- Hands-on with YouTube/FB/TikTok: content that performs, full-cycle production (script/shoot/edit/post/engage).
- CMS experience for website updates/troubleshooting.
Nice-to-Haves:
- Paid social (Meta/TikTok/YouTube) and tracking experience.
- Dealer co-marketing, events/trade shows.
- Basic design (thumbnails, one-pagers).
Tools
- Video: CapCut, Premiere, or Final Cut.
- Design: Photoshop basics.
- Analytics: Google Analytics, UTM links, platform insights.
- Scheduling/influencer tools
Job Type: Full-time
Pay: $70, $100,000.00 per year
Ability to Commute:
- Coppell, TX Preferred)
Work Location: In person
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