Director Of Marketing - Naperville, United States - Affinity Inc
Description
Qualifications The successful candidate for Director, Product Management will have the following attributes and/or experiences: MUST have Oncology & Diagnostic Laboratory background to be considered 10+ years relevant experience in healthcare with at least 5 years in marketing & product management Understanding of the lab industry and Healthcare landscape Talent assessment, selection, development, employee retention, employee engagement Strong strategic and critical thinking Excellent oral and written communication skills Strong decision-making abilities Influencing without authority Cross-functional collaboration Excellent communication & presentation skills Storytelling skills Business insight and strategic mindset Responsibilities The Director, Product Management will be responsible for establishing profitable growth strategies for the Cardiovascular Metabolic & Endocrinology Clinical Franchise (CVME) with revenues >$700M The position is responsible for leading new solution development, life cycle management and improving profitability for the segment through a cross-functional team S/He advocates and prioritizes business cases to the GM of the Clinical Segment and wins support to execute strategies through Marketing and the value-delivery organization The Product Director also works to build the business case and secure resources for new initiatives Drive for profitable growth strategy (organic and acquired) for the CV clinical segment as part of annual strategic planning process Develop Annual Operating Plan (AOP) Rigorously assess and improve profitability for the clinical segment by reducing both denials & cost of testing, and improving pricing Own P&L responsibility for CV Lead launch team, to ensure pricing, coding, reporting, training, advertising/promotion, channel strategies and tactics are launch ready Understand continuum of care requirements and gaps Assure the voice of customer is brought into the in-line and product/solution creation process Understand the competitive landscape to insure we have winning solutions in development and in the market place Execute effective life-cycle management across the segment through robust cross-functional team management Rigorously assess new products/solutions to enable prioritization within R&D, IT and Operations Generate customer insights to define customer/market segment requirements to set product/portfolio solution, priority setting, risk management Define and manage product/service metrics (including TAT and other potential requirements such as billing programs, prior authorization, etc.) Support development of clinical KOLs and patient advocacy group relationships Identify and develop effective communication strategies using personal selling and other tactics as appropriate; validate strategy and effectiveness of executions (eg trade ad, sales collateral, etc.).