Director of Digital Marketing - Oakland, United States - UC San Diego
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Description
Director of Digital MarketingJob Description
Filing Deadline:
Tue 4/30/2024
UC San Diego values equity, diversity, and inclusion.
If you are interested in being part of our team, possess the needed licensure and certifications, and feel that you have most of the qualifications and/or transferable skills for a job opening, we strongly encourage you to apply.
UCSD Layoff from Career Appointment : Apply by 4/11/24 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.Special Selection Applicants :
Apply by 4/30/24. Eligible Special Selection clients should contact their Disability Counselor for assistance.
DESCRIPTION
Reporting directly to the Associate Athletic Director for Marketing, the Director of Digital Marketing creates and implements a comprehensive marketing strategy for department digital outlets, such as social media, video displays, email and text messaging, search engine optimization and web-based advertising.
The position is responsible for content generation through @ucsdtritons social media channels (Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube), and collaborates in the management of individual team related accounts to promote and protect the UC San Diego athletics brand and to maximize interest, drive attendance, create affinity and revenue opportunities and increase external engagement.
Working collaboratively with athletics staff, the incumbent manages equipment and content related to in-venue digital displays that create a positive and fun fan event experience.
The Director is responsible for managing news, content, and campaigns on @ucsdtritons main social media accounts and maintains a cross-channel content calendar to maximize interaction and engagement.
Builds and nurtures online communities, actively engages with users, identifies brand advocates/influencers, and implements processes and procedures to regularly test, measure and improve digital engagement.
The Director is a seasoned expert when it comes to the latest social media and digital marketing platforms, tools, and technologies and is familiar with and manages applicable hardware and software systems related to the department's in-venue video displays.
They drive organization-wide social media efforts, stay on the leading edge of trends and technologies, and advocate for new approaches that advance the department and its goals.
Serves as a strong facilitator and liaison to ensure alignment with and advance the institutional mission and goals.The incumbent will follow operating philosophies consistent with that of UC San Diego, the Athletic Department, the NCAA, and all related governing organizations, and maintain a deep commitment to diversity in all of its forms.
Triton Athletics promotes the pursuit of excellence, the strength of character, teamwork, ethical conduct, and diversity and is inextricably linked to the educational mission of the University.
QUALIFICATIONS
Bachelor's degree in related area and / or equivalent experience / training with a college-level program.
Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
Demonstrated experience creating content for both wide and segmented audiences to help increase attendance and revenue, as well as enhance the fan experience and game day atmosphere for home contests.
Thorough understanding of technical language and requirements of the assigned work. Extensive skills in audience targeting and paid promotion of digital media posts and web-based advertising campaigns.
Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs.
Thorough familiarity and experience with the operation of in-venue and various external video displays.
Ability to troubleshoot and resolve hardware, connectivity and software issues related to digital displays.
Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide content consistent with the organization's message and in keeping with management directives and client objectives.
Demonstrated ability to convey technical information and provide guidelines in a clear and professional manner, using diplomacy, tact and discretion in all interactions.
Thorough understanding of organization's processes, procedures, and applicable rules and regulations for digital communications. In-depth understanding of maintaining brand equity and demonstrated ability to adhere to brand guidelines. Knowledge of effective storytelling principles and ability to write succinct, evocative and engaging digital media content.
Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
In-depth technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems. Problem-solving skills; multi-task, work with frequent interruptions, and effective listener. Ability to prioritize and handle multiple projects and deadlines in a fast-paced environment. Ability to identify and implement methods, procedures, and policies. Ability to use good judgment for problem solving.
Demonstrated supervisory skills, including the ability to train, motivate, and evaluate student employees, interns and volunteers; to delegate tasks; to schedule sufficient staffing for simultaneous athletic events based on knowledge of all schedules and the needs for sporting events.
Demonstrated ability to interact effectively with individuals across the range of academic and professional backgrounds, genders, sexual orientations, ethnicities, cultures and other personal factors, both inside and outside the organization.
Proven excellent communication skills, both oral and written, to provide information with content that is concise and appropriate for the intended audience.
Ability to maintain composure while under the stress, pressure and time-sensitive demands of the job.
Demonstrated the ability to follow the athletic philosophy consistent with that of the UC San Diego Athletic Department and NCAA, and a commitment to diversity in all of its forms.
Strong organizational skills including ability to prioritize time, plan, and follow projects through to completion.
Strong demonstrated ability to prioritize multiple tasks and meet multiple deadlines in a dynamic environment with numerous interruptions and fluctuating priorities.
Ability to develop and adjust routines and procedures as needed. Ability to meet established deadlines, with attention to detail and a keen focus on quality.
Must maintain current knowledge of applicable rules and standards of the affiliated athletic conference and the National Collegiate Athletic Association (NCAA), as well as other associations and agencies to which the campus adheres, and, at all times avoid any and all violations of these rules and standards.
SPECIAL CONDITIONS
Work schedule will include evenings, weekends, and holidays. Must be able to travel to out-of-town meetings and athletic competitions.
Valid Driver's License required. May participate in the DMV Pull program and maintain a clean DMV record.
Job offer is contingent upon satisfactory clearance based on Background Check and DMV Check results.
This position is a mandated reporter of known or suspected child abuse or neglect, according to the California law, Child Abuse and Neglect Reporting Act (CANRA).
This position is a campus security authority (CSA) for the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, which is a federal law requiring disclosure of information about crimes on and around campus.
Annual Full Pay Range:
$74,300 - $134,500 (will be prorated if the appointment percentage is less than 100%)
Hourly Equivalent:
$ $64.42
Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs.
The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the University reasonably expects to pay for this position.
The Annual Full Pay Range may be broader than what the University anticipates to pay for this position, based on internal equity, budget, and collective bargaining agreements (when applicable).
If employed by the University of California, you will be required to comply with our Policy on Vaccination Programs, which may be amended or revised from time to time.
To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse environment, inclusive and supportive of all students, faculty, staff and visitors.
The University of California is an Equal Opportunity/Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation.
For the complete University of California nondiscrimination and affirmative action policy see:UC San Diego is a smoke and tobacco free environment. Please visit
for more information.
Application Instructions
Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you
Payroll Title:
DIGITAL COMM SPEC 3
Department:
VCSA INTERCOLGTE ATHLTICS
Hiring Pay Scale
$67,000 - $72,000 / Year
Worksite:
Campus
Appointment Type:
Career
Appointment Percent:
100%
Union:
Uncovered
Total Openings:
1
Work Schedule:
Days, 8 hrs/day
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Director of Digital Marketing
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Posted :
4/9/2024
Job Reference # :
#J-18808-Ljbffr