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- Develop and manage digital sales initiatives to accelerate digital revenue growth across Cumulus Media sales channels
- Own the go-to-market strategy across the Cumulus Media digital solution portfolio to ensure market competitiveness and establish market leadership
- Maintain strong relationships with local sales teams to provide support, identify opportunities, and address challenges related to digital sales initiatives
- Collaborate with internal and external digital fulfilment partners to ensure alignment and successful execution of digital sales initiatives.
- Regularly report on digital sales initiative progress and assigned metrics
- Assess fulfillment-partner performance and make recommendations regarding solutions, product development, go-to-market strategies, and sales process
- Serve as point of contact for escalation issues between sales channels and fulfillment teams. Address and resolve ad hoc issues as needed
- Collaborate with fulfilment partners to create effective go-to-market strategies for new product launches
- Provide ongoing sales channel training via monthly meetings, company communication channels, and ad hoc event.
- Educate sales teams on digital sales best practices, digital products, partner updates, sales programs, and priority digital sales initiatives
- Monitor sales channel performance and provide coaching and support as needed
- Work collaboratively with Cumulus sales teams to identify strategic account opportunities
- Conduct quarterly and ad-hoc sales channel business reviews to identify growth opportunities, address challenges, and ensure alignment with digital objectives
- Develop and execute customer-facing and internal marketing activities to promote digital sales initiatives
- Bachelor's degree preferred
- 5+ years of channel management experience with digital advertising, advertising technology, or digital marketing services - broadcasting industry exposure a plus
- Experience selling and managing digital marketing solutions for local and regional advertisers
- Disciplined to follow defined processes, yet creative to recommend/build new, scalable approaches
- Ability to develop relationships and engage at all levels (Sales to C-suite)
- Fluency in digital media platforms and deep understanding of digital media performance metrics and ability to interpret campaign data
- Ability to work with minimal supervision, balance multiple priorities, and achieve deadlines.
- Engaging personality, polished verbal and written communication skills and meticulous attention to detail
- Must be willing to travel as needed for market visits and events
- Maintain high levels of communication both internally with sales channels and corporate stakeholders, as well as externally with vendor partners
- Provide a deep understanding of markets, customers, and competitors to target needs and drive sales.
- Provide sales teams the training, planning tools, and support to reach established revenue goals.
- Conduct market research on trends and competitors, as well as regular customer analysis
- Experience with leading digital platforms such as Facebook Business Manager, Google Ads, DSPs, etc.
- Experience developing effective digital marketing strategies to accomplish advertiser goals
- Solid understanding of the entire business-to-business sales process
- Excellent presentation skills are required, as are strong verbal and written communication skills
- Time management and organizational skills, with high attention to detail
- Excellent analytical and problem-solving skills
- Competitive compensation package that includes salary plus incentives and outstanding benefits.
- Professional growth and career opportunities
- Focused, responsible, and collaborative work environment with the ability to ask, "what if" and try innovative solutions.
- Medical, Dental & VisionInsurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program