Services Lifecycle Marketing Strategist - New York - Mathys-Potestio, LLC

    Mathys-Potestio, LLC
    Mathys-Potestio, LLC New York

    1 day ago

    Description

    As a Servicessimple Lifecycle Marketing Strategist, you will lead lifecycle marketing strategy across acquisition and retention initiatives for subscription services. You'll partner with cross-functional stakeholders to define customer journeys from acquisition through churn and retargeting, ensuring cohesive and optimized engagement strategies across touchpoints.

    This role requires balancing multiple priorities while driving meaningful performance improvements against key metrics.

    • You will develop strategies that ensure customers are getting the most value from their subscription experience, working independently and managing multiple large-scale, time-sensitive projects simultaneously.
    • Familiar with A/B testing methodologies, data-driven optimization, and integrated campaign measurement.

    In this role, you will support national brand awareness and performance campaigns by building comprehensive creative media briefs. Consolidate channel insights to ensure seamless measurable customer experiences developed acquisitions retention programs using structured experimentation methods grounded in actionable data driven insights.


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