Director, Worldwide Publicity, Events - Santa Monica
1 week ago
Summary of Position
Lionsgate has an immediate opening in our Theatrical Publicity group for a Senior Manager Worldwide Publicity Events & Special Projects who will report to the Vice President Worldwide Publicity Events & Special Projects Campaign Strategy Execution Ideate and implement comprehensive field publicity strategies for theatrical film campaigns ensuring alignment with team lead national publicity overall marketing pillars Lead junket content day planning including venue sourcing scheduling and all other logistics Lead select conventions activations such as ComicCon CinemaCon WonderCon NYCC etc based on assignment Oversee the creation and execution of red carpet premieres festival activations fan events select conventions and industry screenings in conjunction with VP Identify key regional markets tailor press strategies to maximize coverage audience reach Collaborate closely with internal teams including national publicity marketing creative to align messaging campaign tactics Secure regional media placements across print digital TV radio drive awareness engagement Cultivate strong relationships regional media press outlets influencers amplify film campaigns Research competitor activity industry trends inform campaign strategies Act as a key point of contact senior executives talent during high pressure moments at events Partner closely internal teams [Publicity Marketing Distribution Creative] integrate event strategies overall campaign plans Serve lead major film festivals e.g Sundance SXSW Toronto Cannes ensuring strong industry presence meaningful impact Manage event budgets negotiate contracts oversee vendors ensure cost efficiency high quality execution Coordinate press days screenings promotional tours priority markets aligning overall field strategy Work closely talent representatives organize talent participation regional publicity efforts Manage talent itineraries schedules field press opportunities Serve primary point contact regional press media partners Establish maintain strong relationships local journalists editors bloggers influencers Identify unique media partnership opportunities elevate campaign reach regional markets Collaborate internal teams provide regular campaign updates performance insights press coverage recaps Create detailed postmortem reports highlighting results wins areas improvement Maintain clear documentation contacts lists templates future campaigns
Job description
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