Strategic Live Experiences Event Planner - Frisco - Dude Perfect LLC

Description

About Us:Dude Perfect is a leading entertainment brand known for our thrilling sports videos, epic trick shots, and engaging content that resonates with millions of fans around the world. We have built the largest sports social media brand worldwide with more than 100 million followers across platforms, and are well-positioned to take our growth to the next level. As we continue to innovate and expand our reach, we're seeking an experienced strategy professional to drive our experiential offerings and live entertainment initiatives across the organization.
Position Overview:
The Strategic Live Experiences Event Planner will lead and develop Dude Perfect's experiential offerings strategy, driving innovative live experiences, events, and entertainment concepts during a critical expansion phaseReporting to the Chief Product Officer, you will be a key member of the product and experience team, instrumental to developing and executing an experience strategy aligned to the company's business goals during a critical period of growth. The Strategic Live Experiences Event Planner will be a hands-on strategic leader who directly builds, implements, and optimizes experiential offerings while fostering innovation and driving audience engagement during the next phase of company expansion in an entrepreneurial, high-growth environment.
Core Responsibilities:
Experience Strategy and Development

• Develop and own comprehensive experience strategy across Dude Perfect's live tour, fan engagement events, family entertainment center concepts, traveling shows, and future experiential economy initiatives
• Conduct consumer and competitive trend analysis to assess offerings that fit DP's audience and brand ethos
• Roll up your sleeves to personally implement and execute best practice processes for experience design, prototyping, and launch execution
• Create and maintain experience roadmaps, concept development frameworks, and standard operating procedures
• Lead day-to-day experience operations and streamline project workflows, vendor management, and performance tracking
• Ensure optimal performance across all experiential offerings through data-driven decision making
• Design, develop, and/or implement experience solutions as needed (and/or directly manage external resources on these activities)

Concept Design and Prototyping

• Create, develop, and lead ideation sessions for new Dude Perfect experiential concepts from initial strategy through execution
• Develop and oversee strategies to enhance fan engagement, experience quality, and brand loyalty through live offerings
• Partner with business and creative teams to define experience requirements and ensure efficient development processes
• Implement and refine structured testing, optimization, & feedback frameworks
• Ensure exceptional experience quality across all Dude Perfect live offerings
• Manage external experience partners, venue relationships, and internal project management systems
• Oversee and improve experience performance tracking, including KPIs, analytics, and review processes
• Develop and execute experience innovation programs to stay ahead of industry trends and audience expectations

Cross-Functional Experience Leadership

• Work closely with groups across the company including Digital, Content, Fan Engagement, Product, and more
• Collaborate to ensure experiential strategy aligns with broader business initiatives and brand objectives
• Build experience-centric measurement frameworks that connect live offerings to overall business outcomes
• Develop systematic approaches to translate experience insights into actionable business recommendations
• Create standardized reporting and project management dashboards for key stakeholders across the organization
• Establish experience governance policies and procedures that ensure brand consistency and operational excellence

Experience Execution and Revenue Impact

• Own and manage all in-house and partner experience operations, including live events, entertainment centers, and touring experiences
• Drive experiential monetization strategies and initiatives, audience engagement metrics, and revenue optimization
• Spearhead new experience development and enhancement initiatives to maximize fan engagement and business impact
• Partner with company leaders to align experience strategy to progressing the strategic and operational roadmaps, priority company initiatives, and special projects
• Quickly develop and nurture positive working relationships with department leaders and other key stakeholders
• Actively build and develop experience programs hands-on while the team scales, functioning as a "doer" rather than just a manager

Required Qualifications

• 5-10+ years of progressive experience strategy and/or operations leadership across sports, media, or entertainment events and experiences
• Proven track record as a strategic doer who can directly develop and implement experiential solutions
• Experience in live events, entertainment venues, touring experiences, and/or family entertainment concepts
• Strong project management skills and proficiency with presentation, word processing, and spreadsheet tools
• Passion for sports and knowledge of the sports and entertainment landscape a plus
• Degree in event management, marketing, business, or related field a plus
• Strong hands-on experience development skills, with willingness to be the primary experience resource during team build-out
• Extensive experience designing, implementing, and executing operational experience processes directly
• Strong knowledge of experience design, audience engagement, and entertainment industry best practices
• Comfortable with ambiguity and thrives managing several projects, deadlines and stakeholders in a fast-paced, rapidly changing environment
• Enjoys taking an analytical approach to experience initiatives, including developing insights from audience feedback and performance data
• Transparent and effective oral and written communicator; comfortable communicating both concisely with executive audiences and in-detail with tactical audiences
• Interacts well with internal colleagues at all levels and across all business functions
• Results-oriented, gritty, resourceful, and organized team player with the highest of ethical standards
• Willingness to travel as needed for experience development, tour support, and location-based experience evaluation

Location: This position is located onsite at the all-new Dude Perfect HQ3 offices in Frisco, Texas (Dallas-Fort Worth Metroplex). Remote candidates will not be considered for this position.