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Digital Content Specialist - Pensacola, United States - Oral Arts Laboratory
Description
Pay/Salary is based on relevant experience.Oral Arts is a full-service family owned and operated dental laboratory. We manufacture dental prostheses, such as crowns, bridges, implants, dentures, partials, orthodontic appliances, etc. and have an immediate need for a Digital Content Specialist.
We are looking for a Digital Content Specialist to interact with our customers and employees and promote our products on social networks.
The Digital Content Specialist responsibilities include filming and photographing events and products, editing photo and video content, designing creative and relevant social media posts, updating company social media pages, tracking user engagement, etc.
To be successful in this role, you should have excellent web content writing skills and prior experience with video editing.
Ultimately, you will ensure that the company maintains a strong online voice and brand consistent with our marketing goals.Benefits of being part of the Oral Arts Team :
Health, Dental, and Vision Insurance
Retirement plan with company match
Disability benefits
Life Insurance
PTO and Holiday pay
Opportunities for growth including paid continuing education, cross-training, and leadership roles.
Description of responsibilities include, but are not limited to:
Write, edit, and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
Coordinate with internal teams to create advertising posts (e.g. for events, open positions and product releases)
Create appealing images and videos to complement text
Optimize social media posts (language, tone, message) based on our target audiences behaviors
Track and report on social media insights (traffic, engagement, shares)
Apply advertising techniques to boost employee engagement, like promotions and competitions
Update our social media pages with compelling company news
Build and execute social media strategy through competitive research, platform determination, benchmarking, and audience identification
Generate, edit, publish, and share daily content that builds meaningful connections with employees and doctors
Set up and optimize company pages within each platform to increase the visibility of companys social content
Moderate all user-generated content in line with the moderation policy for each community
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Required experience:
Excellent camera and video editing, presentation, and communication skills
Ability to deliver creative web content (text, image and video)
Knowledge of social networking and analytics tools
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and relationship oriented with good multitasking and organizational ability
For information on Oral Arts, please visit our website at
*With or without reasonable accommodation, the physical and mental requirements of this job include the following: seeing, hearing, speaking, and writing clearly. Occasional reaching with hands and arms, stooping, kneeling, crouching and crawling. Frequent sitting, standing and walking, which may be required for long periods of time and may involve climbing stairs regularly.
Additional physical requirements may include:
Frequent lifting and/or moving up to 25 pounds and occasional lifting and/or moving up to 50 pounds.
Oral Arts Dental Laboratory is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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