Contract Marketing Manager - New York - La Ligne LLC

Description

Location: New York, NY (Soho)
Work Schedule: In office Monday-Thursday; Remote only Fridays
At La Ligne ), we believe in the universal appeal of the stripe-always classic, forever chic. With a nod to its iconic roots, we created La Ligne to give women a few new (and unexpected) ways to wear it. La Ligne offers versatile clothing collections inspired by the line with endless styling options.
We're inspired by all kinds of self-expression. We design everyday necessities and the occasional splurge-the kind of clothing we would want to wear. We prize functionality but we also want you to have fun while you're at it. In other words, if you can't eat, dance and drink in it, we won't make it. And while some clothes stay and some go, we want to be the ones that stay awhile.
Position Overview
We are seeking an experienced, hands-on Marketing Manager to step in and lead our marketing function during a maternity leave cover. This role requires a strategic yet execution-oriented leader who can manage a high-performing team, oversee a wide range of marketing initiatives, and ensure brand consistency and performance across all channels.
You will be responsible for maintaining the strategic direction of the marketing department, overseeing the execution of seasonal campaigns and brand initiatives, managing budgets and performance analytics, and coordinating with internal teams and external partners to deliver against business goals.
This is a key role within the brand, requiring exceptional organizational skills, cross-functional communication, and a deep understanding of digital and brand marketing.
Responsibilities
1. Team Leadership & Department Management

• Oversee the day-to-day operations of the marketing team, including workflow management, performance oversight, and ensuring accountability across roles.
• Lead weekly marketing meetings, setting clear agendas, priorities, and follow-up actions to keep all projects on track.
• Support team members in meeting deliverables, resolving blockers, and aligning efforts to company goals.
• Oversee bi-weekly channel reports in coordination with the marketing coordinator and ensure data accuracy and timely insights.
• Maintain a positive, collaborative, and high-performance culture within the marketing department.

2. Strategic Planning & Brand Development

• Partner with the Chief Brand Officer to develop and refine seasonal marketing strategies aligned with product launches, collaborations, and key brand moments.
• Translate strategic initiatives into actionable plans, timelines, and KPIs for the marketing team.
• Maintain brand consistency and positioning across all touchpoints and campaigns.
• Work cross-functionally with appropriate teams to ensure marketing strategies are in alignment with business initiatives.

3. Campaign Planning & Execution

• Build and manage the seasonal marketing calendar in coordination with the marketing coordinator, ensuring alignment between drops, collaborations, reorders, and promotional events.
• Lead the concepting, planning, and execution of marketing campaigns-ensuring timely delivery of assets, creative, and messaging.
• Oversee campaign rollout across email, digital, social, and SMS channels, ensuring cohesive storytelling and optimized performance.
• Collaborate with internal teams to ensure campaigns are supported across all customer touchpoints (website, social, email, paid).

4. Collaboration Marketing & Partnerships

• Manage all collaboration marketing efforts, including reviewing contractual obligations, timelines, and deliverables.
• Develop marketing plans for each collaboration, assign ownership within the team, and monitor execution.
• Serve as the main point of contact with collaboration partners, providing marketing updates and final approvals on materials and decks.
• Ensure partner expectations are met through timely delivery of marketing assets and reporting.

5. Budgeting & Performance Management

• Manage the full marketing budget-allocate funds across campaigns, channels, and initiatives.
• Track and report on spend versus budget, noting variances.
• Maintain a monthly and quarterly marketing performance dashboard, analyzing spend efficiency, attribution, and ROI by channel to be shared with leadership.

6. Digital Marketing Oversight

• Oversee all digital performance channels, including paid search, paid social, and Pinterest.
• Manage relationships with the digital agency, ensuring alignment with brand objectives, budgets, and performance targets.
• Provide the agency with timely updates on drops, promotions, and reorders to inform creative and targeting strategies.
• Review and approve assets, and rollout plans; ensure all tracking and links are correct.
• Monitor digital performance metrics, analyze results, and ensure insights are shared with internal teams.
• Drive the planning and delivery of all digital marketing assets-working hand-in-hand with design to brief creative around key styles, storytelling, and brand moments, while managing deadlines and ensuring timely delivery of assets to our agency partners.

7. Email & SMS Marketing

• Lead and execute all email marketing efforts in Klavyio partnership with the marketing coordinator including campaign concepting, scheduling, segmentation, list management and reporting.
• Oversee lifecycle and flow updates to optimize engagement and conversion.
• Manage SMS marketing campaigns via attentive-plan content, request creative assets, write copy, schedule sends, and manage segmentation and flows.
• Update all seasonal website pop-ups and opt-in experiences via Attentive.

8. Affiliate, Creator & Partner Marketing

• Manage the affiliate program via CJ, including link management, performance analysis, funding allocations, and partner communication.
• Collaborate with the marketing coordinator to oversee the creator affiliate program via ShopMy -ensuring lookbooks, analytics, and performance reports are delivered monthly.
• Identify and nurture relationships with new potential affiliate and creator partners to expand reach and revenue.

9. Content Production & Asset Coordination

• Plan and manage all asset production needs for marketing, including PDP shoots, layflat shoots, campaign shoots, and ad content.
• Coordinate with design and production to align on shoot timing and product availability.
• Ensure deliverables are completed within budget and on schedule.
• Maintain asset organization and ensure teams have access to approved materials for campaign use.

10. Data, Analytics & Optimization

• Oversee marketing analytics and data tracking via GA4 and Northbeam.
• Work with eCommerce to resolve tracking or attribution issues promptly.

11. Cross-Functional Collaboration

• Partner closely with:
  • Design to coordinate quarterly design reviews.
  • Ecommerce to ensure marketing messaging and product availability align seamlessly online.
  • Operations to stay informed of shipping schedules and stock updates affecting marketing timelines.
• Ensure all marketing communication accurately reflects product availability and site functionality.

12. Innovation, Brand Growth & Continuous Improvement

• Assess and implement new marketing tools, systems, or partnerships to support efficiency and scalability.

Qualifications & Requirements:

• Bachelor's degree in Business, Marketing, Communication or related field
• 7+ years of marketing and/or advertising experience in the Fashion industry
• 3+ years of supervisory or managerial role experience and/or proven experience as a Marketing Director
• Expertise in strategic marketing campaigns, branding, and digital marketing forms
• Exceptional understanding and knowledge of GA4, Meta, Klavyio, Commision Junction or similar affiliate programs, Attentive, ShopMy/LTK and Google Search
• Solid understanding of market research and data analysis methods
• Ability to apply marketing techniques over digital (i.e. social media, advertising) and non-digital (i.e. press, print) channels
• Exceptional knowledge of marketing techniques and platforms
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, promotion, social media, press etc.)
• Up to date with current and online marketing techniques and best practices
• Strong copywriting skills and attention to detail
• Excellent leadership with effective team building skills
• Highly organized and able to multitask and manage multiple projects/competing priorities
• Professional presence and ability to develop strong working relationships with executive management
• Proactive work ethic
• Exquisite communication and interpersonal skills