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- Oversee management of all franchise Google Business accounts.
- Conceptualize, develop, and post engaging content across corporate social media accounts, including Facebook, Instagram, LinkedIn, X, and TikTok.
- Oversee the management of social media platforms and reputation management tools (Soci)
- Provide guidance and support to franchisees for local content management direction.
- Organize, manage, and upload videos to the brand's YouTube channel as needed to enhance brand visibility and engagement.
- Manage paid social media, Google and digital media campaigns for over 60 franchise accounts to optimize reach and engagement.
- Create Monthly Reporting for results tracking of all paid media campaigns.
- Schedule and deploy drip email campaigns according to scheduled cadences.
- Execute one-off e-blasts for franchisees to promote specific initiatives or events.
- Oversee social reputation management and results reporting for the Retro Fitness franchise system to maintain a positive brand image.
- Regularly review and respond to negative reviews as needed.
- Manage the day-to-day maintenance and upkeep of and sites.
- Ensure timely addition of new club opening pages, and posts to blog pages and newsroom to keep content fresh and relevant.
- Assist local franchisees in development of local digital marketing efforts, including social media campaigns, email marketing, mobile app, local website updates, and online advertising.
- Provide training and support to on-site teams to enhance their understanding of digital marketing strategies and local promotions.
- Monitor and analyze the performance of digital marketing initiatives, making data-driven recommendations for optimization.
- Bachelor's degree in marketing, advertising, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.
- 2-3 years experience in experience in digital marketing, preferably in a similar role.
- Demonstrated understanding of digital marketing channels and tools.
- In-depth knowledge of social media platforms, advertising tools, and best practices.
- Familiarity with content management systems (CMS) and email marketing platforms.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Excellent communication, interpersonal, and relationship-building skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong project management skills with ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Creative thinking and problem-solving abilities to generate innovative marketing strategies.
- Please submit your resume and salary requirements when applying online
Digital Marketing Manager - Palm Beach, United States - Retro Fitness
Description
Job Overview:We are seeking a skilled and experienced Digital Marketing Manager to join our team to drive the online presence and brand engagement of Retro Fitness. The ideal candidate will have a passion for digital marketing, a deep understanding of various social media platforms, and a strategic mindset to effectively manage organic and paid social media, email campaigns, reputation management, and website maintenance. As the Digital Marketing Manager, you will play a crucial role in managing all aspects of the brand's digital marketing infrastructure to engage prospects through the sales funnel to convert them into paid membership "joins." This in an on-site position based at the Retro Fitness Support Center in West Palm Beach, FL
Key Responsibilities:
1Organic Social Media Management:
Requirements:
We are proud to officially announce the launch of Project LIFT, a new company initiative to open 500 health clubs in 50 Black and Brown communities over the next five years.
Interested in owning a Retro Fitness? The brand is seeking qualified franchise partners to expand nationwide. For more information, please visit or .