Brand Manager, Innovative CPG, Culver CIty - Culver City, United States - 24 Seven Talent

    24 Seven Talent
    24 Seven Talent Culver City, United States

    1 week ago

    24 Seven Talent background
    Description


    Our client, a CPG Brand, is looking for a Brand Manager to support on global campaigns featuring new product and innovations.

    Proven experience with culture, music, or sports is preferred


    Freelance until Aug 2024


    40hrs per week

    Hybrid, Culver City 3 days, Non -negotiable

    Pay:
    $65/hr (w2)


    The position will be responsible for executing
    global marketing campaigns tied to new product innovations and collaborations. They will work with the Brand team, creating World class marketing campaign plans.
    The Role
    Partner with the Brand team to develop marketing plans, while working closely with teams including media, social. .com, PR, channel, etc.
    Leverage consumer and customer insights, market conditions, and competitor data to inform marketing plans
    Work with Brand team and cross functional team to align plans with senior leadership and sell in ideas.
    Drive plan to overall strategy, and partner with media and earned analyst to prioritize efforts based on what will have he biggest impact for the brand
    Develops briefs, campaign recaps, and brand reporting in an accurate, timely manner to foster future improvement
    Develop and deliver campaign all ups/recaps/updates/brand reporting/internal PR
    Communicates with regional marketing teams in EMEA and APAC to share global strategies, plans and assets as relevant. Assists those teams as appropriate and necessary in localizing work.
    Work with internal peers to track/analyze/present customer and business metrics to marketing leadership with thorough insights on impact and clear recommendations
    Have a genuine interest, curiosity and desire to develop never been done before, effective campaigns that deliver on objectives

    Qualifications
    Minimum 4-5 years in Brand Marketing with one or more category-leading brands
    World class marketing campaign experience a must.
    Experience in developing integrated plans