Director, Product Marketing - Washington

Job summary

The Platform and AI Product Marketing Director creates differentiated value propositions for products, translating features and functions into customer benefits across buying personas.

Responsibilities

• Product Messaging, Positioning, Value Proposition & Content Creation
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• Create simple straightforward and differentiated positioning that resonates with our target buyer personas incorporating customer focused and SEO optimized language and sets our products apart from alternatives Build and tell a compelling story across all internal and external marketing sales channels Create thought leadership content evangelize the solution Go to Market Strategy Competitive Positioning Pricing Personas Audience Segmentation SalesCommercial Enablement How To Sell Customer Presentations Build maintain market knowledge Track industry trends processes challenges opportunities Identify competitive solutions strengths weaknesses Target champion buyers Define best fit target audiences understand their challenges how they buy key buying criteria Use market research data influence product strategy pricing packaging Work closely with product management understand product strategies roadmaps Plan new product capability launches drive cross functional implementation achieve desired business outcomes Create go to market strategies marketing plans sales plays Manage execution through marketing solution consultants sales enablement Create supporting content enablement tools playbooks customer facing positioning presentations strategy vision decks Track analyze results initiatives Key Interfaces Product Management Industry Field Channel Marketing Integrated Brand External Communications Commercial Leaders Teams Sales Inside Sales Channel Desired Characteristics Experience crafting differentiated messaging products competitive markets Experience developing leading product launch broader go to market processes Experience orchestrating marketing plans programs Experience enabling sales success field inside sales teams Demonstrated strength presentation writing general communication skills Excellent time management organization skill attention detail Flawless integrity MBA Experience SaaS products Required Qualifications 7 years of experience in B2B SaaS software high tech industry MLOps DataOps AIops Cloud Platforms Bachelor Degree related field from accredited university college Additional Information GE Vernova offers great work environment professional development challenging careers competitive compensation GE Vernova is an Equal Opportunity Employer Employment decisions made race color religion national ethnic origin sex sexual orientation gender identity expression age disability protected veteran status or other characteristics protected by law GE Vernova will only employ legally authorized work United States this opening Any offer employment conditioned successful completion drug screen applicable Relocation Assistance Provided No This is a remote position For candidates applying U.S. based position pay range for this position between $128 60000 USD214 The Company pays geographic differential certain areas specific pay offered may influenced candidate's experience education skill set Bonus eligibility ineligible This posting expected remain open least seven days after posted January 02 2026 Available benefits include medical dental vision prescription drug coverage access Health Coach GE Vernova 24/7 nurse based resource Employee Assistance Program providing confidential assessment counseling referral services Retirement benefits include GE Vernova Retirement Savings Plan tax advantaged 401 k savings opportunity company matching contributions company retirement contributions Fidelity resources financial planning consultants Other benefits tuition assistance adoption assistance paid parental leave disability life insurance holidays permissive time off GEO Inc affiliates collectively individually GEO sponsor employee benefit plans programs reserves right terminate amend suspend replace modify at any reason discretion individual has vested right benefit under GEO welfare plan program document does not create contract employment any individual

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  Job description

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