Marketing Specialist - Sedalia, United States - Jostens, Inc

Description

Job Title: Marketing Specialist Location: Sedalia, Missouri Responsibilities: The Marketing Specialist is responsible for ensuring the timely development and implementation of marketing campaigns for Jostens brands including Meridian Student Planners, Kinderkraft, JPix and Printlynx. This role completes assigned initiatives, and supports defined marketing strategies and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.
Incumbents work with the direction and guidance of a General Manager or similar position to manage and complete all activities and deliverables for assigned projects. Marketing Strategy Execution

Manage execution and coordination of marketing plans to reach growth targets.

Develop, implement and track business specific digital marketing initiatives, such as email, paid media, social, SMS, and ecommerce.

Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, physical / virtual events, etc.)

Partner with Merchandising/Product team on all product launches and product positioning in marketing.

Data / Analytics Tracking

Monitor key KPI's for the business & report findings.

Partner with analytics counterparts to analyze and report on the performance and efficiency of campaigns

Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

Job Requirements:

BA/BS degree or equivalent combination of education and experience

1-2 years' professional marketing experience

Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods

Experience in collateral development, marketing communications and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social and SMS)

Strong communication and interpersonal skills with ability to work effectively with all levels of the organization.

Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment.

Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.

Preferred:

Social marketing experience

Skilled in writing and editing content with an attention to detail.

Understanding of data / analytics

Strong analytical skills

Strong written and verbal communication skills

Strong in editing content

Excellent attention to detail

Excellent time management skills

Excellent organization skills with ability to manage multiple priorities/tasks effectively.

About Jostens:
Celebrating 125 years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories. These products, along with resources for educators, yearbook curriculum and services to help motivate and inspire like Jostens Renaissance and Commitment to Graduate (C2G) are all designed to contribute to a positive and rewarding school experience. As a household name and leading brand in our market, we are passionate about being the most trusted partner in celebrating moments that matter. We are a mid-size company with a small company feel, allowing us to move fast and explore innovative ideas.