- Manage email databases and segment lists based on behavior, demographics, and other criteria
- Build out emails in Marketo (some HTML coding is required) from content and design files created within Marketo Design Studio by the Creative Services team
- Manage all email execution, including QA, scheduling, and deploying email campaigns and nurture streams through Marketo
- Track and optimize email programs to maximize engagement and revenue generation with B2B and member audiences
- Develop high frequency A/B and/or multivariate testing plans to inform multi-channel optimizations
- Partner with marketing and analytics team members to monitor and improve email performance within the lifecycle of our omnichannel B2B and B2C programs
- Work closely with business marketing leadership on email strategy and with sales operations partners in handoff from Marketo to Salesforce CRM
- Work closely with member engagement and B2C marketing teams to manage data and customization across our broad client base
- Lead enhancements to internal processes and marketing automation technology in partnership with internal Marketing Technology Center of Excellence to improve email content, triggering, and measurement capabilities
- Stay up to date on email best practices and apply learnings to improve target engagement
- 6-8+ years experience building and executing Marketo email campaigns
- Understanding of a Marketo-Salesforce integration preferred
- Proven track record of impacting business results through email campaigns
- Independent self-starter and ability to work within a fast-paced team environment
- Demonstrated ability to effectively communicate, present, and influence at all levels of the organization
- 6-8+ years of experience in email management or web development
- Bachelor's degree in marketing, public relations, business or related field preferred
- Healthcare marketing experience is helpful
- Ability to work from a Cigna office 3 days a week, as requested by the business
-
Architecture Senior Advisor
1 week ago
The Cigna Group Bloomfield, United States Full timeCigna Individual & Family Plans (IFP) IT Team is seeking a highly motivated experienced Architecture Senior Advisor who can deliver value for the business through their deep understanding of the business functions, Gain quick understanding of existing systems and technology lands ...
-
Architecture Senior Advisor
2 weeks ago
The Cigna Group Bloomfield, United States Full timeThis position will support the implementation and the continued evolution of Organization's Data and Analytics Strategy. The Data Solution Architect will provide thought leadership, contribute to, and facilitate the development, maintenance, and execution of solution architecture ...
-
Data Science Senior Advisor
1 week ago
The Cigna Group Bloomfield, United States Full timeSummary · The Data Science team is searching for an energetic and driven Data Science Sr. Advisor to bring best in class analytics and leadership to the Global Data and Analytics organization. The Data Science Sr. Advisor will contribute alongside a team of data scientists that a ...
-
Data Science Senior Advisor
3 days ago
Cigna Bloomfield, United States Full timeSummary · The Data Science team is searching for an energetic and driven Data Science Sr. Advisor to bring best in class analytics and leadership to the Global Data and Analytics organization. The Data Science Sr. Advisor will contribute alongside a team of data scientists that a ...
-
Software Engineering Senior Advisor
3 weeks ago
Cigna Bloomfield, United StatesJob Description · *Must be a Cigna Contractor** · Software Engineering Senior Advisor · Job Description Summary · Provides counsel and advice to top management on significant Engineering matters, often requiring coordination between organizations. Designs and develops a consolida ...
-
Cloud Engineering Senior Advisor
3 weeks ago
Cigna Bloomfield, United StatesJob Description · Position Summary · The Container Infrastructure team provides compute and storage services for our private cloud Kubernetes (OpenShift) environment. The hypervisor lead engineer should have extensive experience designing, building, maintaining, and troubleshooti ...
-
IT Strategy Senior Advisor
3 weeks ago
Cigna Bloomfield, United StatesJob Description · JOB SUMMARY · The IT Strategy Senior Advisor will support the head of the Digital Care business in delivering innovative digital healthcare technology solutions to our patients, members and customers. They will courageously push the boundaries of our agile engin ...
-
IT Strategy Senior Advisor
1 month ago
The Cigna Group Bloomfield, United States OTHERThe job profile for this position is IT Strategy Senior Advisor, which is a Band 4 Senior Contributor Career Track Role.Excited to grow your career? · We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting ...
-
Architecture Senior Advisor
1 week ago
The Cigna Group Bloomfield, United States OTHERThe job profile for this position is Architecture Senior Advisor, which is a Band 4 Senior Contributor Career Track Role.Excited to grow your career? · We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruitin ...
-
Senior Advisor, Pricing Consultation
3 weeks ago
Cigna Bloomfield, United StatesJob Description · Job Description · Senior Advisor - Employer Pricing Strategy – Health Plan Division · POSITION SUMMARY · Looking for a high energy individual with extensive PBM pricing expertise, an ability to facilitate change, a desire for substantial career growth, and compe ...
-
IT Project Management Senior Advisor
3 weeks ago
Cigna Bloomfield, United StatesJob Description · The Cigna Group is seeking a seasoned IT Project Management Senior Advisor to join our Global Intake Planning and Delivery (GIPD) team to support strategic project planning for Global Infrastructure & Operations (GIO.) Please note, candidates must be local to on ...
-
Business Analytics Senior Advisor
1 month ago
The Cigna Group Bloomfield, United States OTHERThe job profile for this position is Business Analytics Senior Advisor, which is a Band 4 Senior Contributor Career Track Role.Excited to grow your career? · We value our talented employees, and whenever possible strive to help one of our associates grow professionally before rec ...
-
Data Science Senior Advisor
1 month ago
The Cigna Group Bloomfield, United States OTHERThe job profile for this position is Data Science Senior Advisor, which is a Band 4 Senior Contributor Career Track Role.Excited to grow your career? · We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruitin ...
-
IT Project Management Senior Advisor
1 month ago
The Cigna Group Bloomfield, United States OTHERThe job profile for this position is IT Project Management Senior Advisor, which is a Band 4 Senior Contributor Career Track Role.Excited to grow your career? · We value our talented employees, and whenever possible strive to help one of our associates grow professionally before ...
-
Provider Contracting Senior Advisor
1 week ago
The Cigna Group Bloomfield, United States OTHERThe job profile for this position is Provider Contracting Senior Advisor, which is a Band 4 Senior Contributor Career Track Role.Excited to grow your career? · We value our talented employees, and whenever possible strive to help one of our associates grow professionally before r ...
-
Cloud Engineering Senior Advisor
4 weeks ago
The Cigna Group Bloomfield, United States OTHERThe job profile for this position is Cloud Engineering Senior Advisor, which is a Band 4 Senior Contributor Career Track Role.Excited to grow your career? · We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recr ...
-
Application Development Senior Advisor
1 month ago
The Cigna Group Bloomfield, United States OTHERThe job profile for this position is Application Development Senior Advisor, which is a Band 4 Senior Contributor Career Track Role.Excited to grow your career? · We value our talented employees, and whenever possible strive to help one of our associates grow professionally befor ...
-
Product Strategy Senior Advisor
1 month ago
The Cigna Group Bloomfield, United States OTHEROverview · The Product Development Senior Advisor is a new position responsible for defining the digital customer product strategy for new and emerging capabilities within the cornerstone myCigna digital experience. This role will have accountability for identifying new capabilit ...
-
Product Owner Senior Advisor
4 weeks ago
Cigna Bloomfield, United States Full timeAs a member of the Provider Digital Product Team, you will join a team transforming health care and health services for over 170M people worldwide. Our product team is constantly innovating and expanding into new verticals and capabilities, while building and maintaining some of ...
-
Senior Advisor
3 weeks ago
Elevance Health Detroit, United States Paid WorkSenior Advisor - Global Business Continuity · Location: This position will work a hybrid model (remote & office). The ideal candidate will live within 50 miles of one of our Elevance Health PulsePoint office locations. · The Senior Advisor - Global Business Continuity plays a piv ...
Email Marketing Lead, Senior Advisor - Bloomfield, United States - Cigna
Description
Email Marketing Lead, Senior Advisor - Primary+ CareEvernorth is looking for an ambitious marketer to join the Virtual and Workplace Care marketing team to manage the execution of our email marketing programs for both our B2B and direct-to-consumer audiences.
As the lead for email marketing, you'll have the opportunity to shape strategy, execute campaigns, and use data to optimize performance. Bringing together your web development, marketing technology and email experience, you will deliver targeted and impactful messaging that helps more patients get access to the care they need.
This role will play a significant role in driving the growth of an accelerated business within the Evernorth portfolio, and will collaborate closely with leaders in marketing, sales and client success.
Responsibilities
Skills and Experience should include
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Evernorth Health Services
Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.