- Monitor, report, and optimize campaigns to performance goals
- Provide insights on campaign and marketplace trends, and present these insights to the client
- Create and interpret performance reports to provide actionable insights
- Ensure campaigns use best practice PPC automated bidding guidelines
- Help execute PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy, and tactical development, and organization
- Produce raw data to create performance reports
- Attend and contribute to weekly calls and meetings
- Build strong relationships across PPC and Client Services teams
- Mentor junior team members to ensure they are meeting account expectations in relation to performance
- Work with director level to coordinate client direction and design executions
- 2-3+ years of paid search experience (where paid search was the predominant part of your responsibilities)
- Bachelor's degree
- Comfort managing client communication without requiring Account Supervisor involvement
- 1+ years of experience drawing important analysis from data and making specific recommendations – i.e. adapted to change strategies and recommendations based on data sets
- Well versed in client KPI's, specifically in Direct Response
- An understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
- Client-facing presentation experience
- Google Certification (Fundamentals), Analytics and AdWords Certification
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Manager, Search - Boston, United States - Dentsu
Description
Company Description
WE WELCOME REMOTE U.S. BASED CANDIDATES
Job Description
Carat is looking to add a Manager, Paid Search to its team, supporting one of its largest clients, a well-known global tech company. Reporting to the Account Director, Paid Search, this client-facing role is a balance of analytical and executional, where you will be a mentor to junior teammates, managing and designing projects to meet client goals.
You Will:
Qualifications
You Have:
Additional Information
The anticipated salary range for this position is $51,000-$83,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
#LI-Remote #LI-LE1
About dentsu
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.