Analyst - CRM & Lifecycle Marketing - Orlando, FL
11 hours ago
Job description
Dice is the leading career destination for tech experts at every stage of their careers. Our client, Robert Half, is seeking the following. Apply via Dice today
Description
Overview
The CRM & Lifecycle Marketing team delivers personalized customer experiences across digital engagement channels by leveraging data, insights, and technology. This role supports end-to-end campaign development, audience segmentation, technical execution, and quality assurance within Adobe Campaign Classic. You will also serve as an on-the-ground resource supporting internal and external partners in expanding e-commerce distribution through a third-party logistics provider.
This position reports to the Manager, CRM & Lifecycle Marketing and requires onsite presence in Florida four days per week.
Responsibilities
CRM & Campaign Execution
- Design, build, and maintain end-to-end marketing campaigns-from audience selection to HTML development, data validation, proofing, and deployment-within Adobe Campaign Classic.
- Perform SQL queries and analyze large datasets in Snowflake to segment, qualify, and troubleshoot customer audiences.
- Translate technical details and data findings into clear insights and campaign concepts for non-technical marketing partners.
- Conduct technical analysis, level-of-effort estimates, and contribute to the creation of direct channel communications.
- Monitor automated campaign performance through reporting tools, ensuring accurate deployment cadence.
- Partner with QA teams to perform comprehensive testing and proofing prior to launch.
E-Commerce Distribution Support
- Serve as the onsite resource supporting execution and expansion of e-commerce distribution with a third-party logistics provider.
- Collaborate with internal teams and external partners to ensure alignment between marketing operations and distribution initiatives.
Requirements
Basic Qualifications
You Have:
- A passion for using data and creativity to enhance customer engagement.
- Strong communication skills with the ability to simplify complex concepts for both technical and non-technical audiences.
- Comfort working with new technologies and collaborating across cross-functional teams.
- 2+ years of experience with programming languages used in email: Java, JavaScript, HTML, CSS, XML.
- Ability to update and manipulate email code templates, adjust modular layouts, and provide strategic and technical guidance to creative development teams.
- 3+ years of direct experience with email deployment platforms such as Adobe Campaign Classic.
- Hands-on SQL experience performing selects, joins, data issue troubleshooting, and audience validation across large datasets.
Required Education
- Bachelor's Degree OR 15 years of relevant professional experience.
Work Schedule
- Monday-Thursday: Onsite (Required)
- Friday: Remote
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit for more information.
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