Assistant Marketing Manager, Super Cruise and ADAS - Lansing, United States - General Motors

Description

This role is categorized as hybrid.

This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.

The primary purpose is to provide support and oversee the lifecycle management of General Motors' advanced driver-assistance system (ADAS) technology, such as Super Cruise, including development and execution of the marketing strategy through positioning, messaging, and various cross-functional marketing activities in support of business objectives.

Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation of technology.

This position reports to the OnStar Product Marketing Manager.
Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for Super Cruise and other GM ADAS technology
Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, and competitive opportunities and execute on the insights
Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information
Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product, CX, UX, and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions
Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making
Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
Support the development of content for product training as the SME of the vehicle including field training guides and dealer-facing training
Act as a resource to the Field teams by developing clear and consistent communications
Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product, in collaboration with marketing and data analytics teams
Implement innovative strategies to elevate the customer experience, to achieve brand goals
Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of OnStar positioning
Lead liaison with Creative & Media Agencies for development of new content, reviews of existing content & media strategies
Support product fundamentals such as naming, positioning, messaging guidelines, and other foundational materials for existing, enhanced, and new products
Collaborate and develop trackable measurement plans, tied to business objectives, for all marketing activity
Support Global integration for connectivity products as they expand

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