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Sales & Marketing - Distillery, Bar & Restaurant - Santa Barbara - Cutler's Artisan Spirits

20 hours ago
Description
Sales & Marketing Manager (Hospitality Growth Leader)Cutler's Distillery & Public House – Santa Barbara, CA
We're not looking for someone to "run social media."
We're hiring a revenue driver.
Cutler's Distillery & Public House is a craft distillery, bar, restaurant, and live-music venue in Santa Barbara.
This role is for a hands-on operator who understands hospitality marketing, events, partnerships, and customer retention — and who is comfortable being on the floor executing, not just planning.
Key ResponsibilitiesRevenue Growth
• Increase monthly revenue
• Improve average check sales
• Increase total visitors to Bar/Restaurant
• Drive Sales of Distilled Spirits (inhouse & wholesale)
• Increase Club memberships
• Develop and manage weekly anchor events (live music, trivia, themed nights)
• Drive private bookings, corporate events, and distillery tours
• Build partnerships with local businesses and employers
• Run social campaigns
• Grow and manage email/SMS retention campaigns
• Create offers that convert first-time guests into repeat regulars
• Oversee content direction with performance accountability
• Train staff on upselling and spirit promotion
• Help engineer menus for profitability
• Track KPIs weekly and adjust strategy quickly
• 3–7+ years in hospitality marketing, brewery/distillery growth, boutique hotels, or event-driven venues
• Proven track record of increasing revenue (not just impressions)
• Comfortable working on-site 4–5 days per week
• Data-driven and execution-oriented mindset
• Strong leadership and communication skills
• Base Salary: $55,000 – $70,000 (DOE)
• Performance bonuses tied to revenue milestones
• Additional incentives tied to private events and bottle sales growth
High performers should expect meaningful upside.
What Success Looks Like (6–12 Months)
• Midweek consistently filled
• Strong repeat customer base
• Private events booked in advance
• Email/SMS list actively generating return visits
• Clear reporting dashboard showing growth trends
• Revenue trending toward
Please submit:
• Resume
• Short summary of a revenue growth win you personally drove
• Specific metrics you improved (traffic, revenue, bookings, retention, etc.)
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Sales & Marketing - Craft Distilllery, Bar & Restaurant
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