Marketing Director - Austin, United States - Uvation

Description

About the Digital Marketing Director positionWe are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.

A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies. You will work closely with multiple teams to ensure consistency through a variety of digital marketing channels. You should also provide forward-thinking ideas to construct and maintain a strong company web presence.
Ultimately, you are the driving force behind all digital marketing efforts to achieve our business objectives.


Digital Marketing Director responsibilities are:
Build the digital marketing roadmap of our businessManage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistencyMeasure ROI and KPIsPrepare budget as a result of ROI and KPIs.

Conceptualize and develop pointed campaigns to create and maintain higher levels of customer interactionOversee social media accounts across platformsManage and improve online content, taking Google Analytics and SEO into accountProactively forecast sales performance trends in the interest of increasing our market segment.

Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive and collaborative strategiesMotivate digital marketing team to achieve goalsMonitor competition and provide ideas to help us remain uniqueStay up-to-date with digital technology trends, developments, and changesDigital Marketing Director requirements are:Proven work experience as a Digital marketing directorDemonstrable experience in the design and implementation of successful digital marketing campaign(s)Strong understanding of how all current digital marketing channels functionSolid knowledge of online best practices as well as marketing tools.

Hands on experience with SEO/SEM, Google Analytics and CRM softwareFamiliarity or proficiency with web design and tenets thereofOutstanding analytical and project management skillsStrong team management and communication (written and verbal) skillsBSc degree in Marketing, Digital technologies or relevant field