Digital Advertising Specialist - Pittsburgh, United States - Sparks Group

    Sparks Group
    Sparks Group Pittsburgh, United States

    1 week ago

    Sparks Group background
    Retail
    Description

    Digital Advertising Specialist Job Summary:

    We are seeking a Digital Advertising Specialist to join full-service digital marketing agency in Pittsburgh, PA. As a Digital Advertising Specialist, you will manage client campaigns across a variety of platforms, including but not limited to Google Ads, Meta Ads, Pinterest Ads, LinkedIn Ads, and TikTok Ads.

    Digital Advertising Specialist Responsibilities:

    • Publish, monitor, and optimize marketing campaigns for various clients on an ongoing basis.
    • Oversee quarter of million per month of client's media budgets.
    • Optimize client accounts regularly to drive improved performance in KPIs through keyword research, bid strategy updates, and more.
    • Analyze detailed advertising performance reports and analytics.
    • Identify opportunities for client success through Google Ads, Meta, LinkedIn, etc.
    • Work with our account team to develop media plans to achieve specific client goals.
    • Research and develop strategies based on market trends, new Google Ads products and ad types, etc.

    Digital Advertising Specialist Qualifications:

    • Bachelor's degree in marketing, advertising, or related field required, Google Ads certified preferred.
    • 2+ years of experience in search engine marketing and the Google Ads platform required.
    • Minimum of 2 years of prior experience in Meta Advertising is required, experience in LinkedIn, TikTok and Pinterest preferred.
    • Prior experience identifying tracking for conversions and goals.
    • Experience running A/B, multivariate tests.
    • Multi-location accounts preferred but not required.
    • Outstanding ability to think creatively, and strategically, and identify and resolve problems.

    About Sparks Group:

    Sparks Group has been named to Inavero's Best of Staffing Lists for Client and Employee Satisfaction every year since 2012. Founded in 1970, Sparks Group is a full-service staffing and recruiting firm that understands the core values integral to your business. For nearly five decades we have taken a personalized approach to recruiting and staffing. We specialize in rapidly placing quality talent by cultivating relationships with commercial, federal and non-profit clients. We connect leading companies and nonprofits with exceptional IT, finance, creative and administrative talent - nationwide.

    New job opportunities are listed daily –