Head of Marketing - Oklahoma City, OK
1 month ago
Job summary
The Head of Marketing & Media Analytics is responsible for overall marketing analytics and measurement strategy across the enterprise. This leader will build and scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights.Responsibilities
- Own, define, and evolve a holistic marketing measurement framework across channels (paid media, CRM, digital, out-of-home and brand channels)
- Lead campaign performance analysis including reach engagement conversion efficiency ROAS incremental impact Lead the evolution of attribution incrementality
a nd marketing mix modeling MMM to ensure insights directly inform investment decisions align with strategic priorities Partner with Loyalty team to integrate loyalty program metrics into marketing measurement frameworks ensuring attribution models capture full customer journey from casual acquisition through loyalty enrollment engagement Lead development multi-year measurement roadmap that identifies gaps current capabilities prioritizes new measurment approaches informs guides investment analytics infrastructure Develop measuremnet plan that quantifies medias impact on loyalty program sign-ups active membership guides future investment prioritization Oversee experimentation A/B testing support continuous optimization Continually refine marketing analytics strategy align evolving business priorities establishing frameworks analyzing performance identifying growth opportunities
Job description
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