Associate Media Director- - New York, United States - Search Max, Inc

Description

SALARY: $100-120K

HYBRID 2-3 DAYS A WEEK

OVERVIEW:

The Associate Director, Digital Investment, will work within a buying team as well as designated client teams. The Associate Director provides media buying recommendations as needed to the planning team and/or to the client directly. The Associate Director provides counsel to the planning/client teams regarding marketplace rates and conditions, drives the buying, and negotiating process for assigned clients and ensures a high quality of execution.

YOUR IMPACT:

• Work on plan development and recommendation development, including:
• Lead buying and negotiation strategies
• Work with strategy team and utilize 3rd party syndicated research resources (i.e. ComScore, Nielsen, etc.) to develop partner recommendations for upfront and standard buys
• Work with Research/Analytics to collect relevant information on past performance
• Lead negotiations of recommended plans with partners for all standard and integrated buys
• Review and distribute POV's for relevant partners and opportunities written by Sr. Associates
• Meet with industry representatives to gain insight to all phases and points of contact of media partners
• Manage Managers, Sr. Associates and Associates on the implementation and optimization of campaigns, including:
• Keeping up to date on all communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc.
• Ongoing buy management and stewardship of campaigns (pacing, updates in Prisma, optimizations etc.)
• Create optimization recommendations along with Analytics/Research and strategy teams
• Oversee Associates/Sr. Associates to ensure agreed to optimizations with partners are executed correctly

YOUR QUALIFICATIONS:

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications
• Experience in a buying role
• Must have worked in an interactive/digital environment
• Strong leadership
• Strategic thinker
• Team player
• Strong negotiating skills
• Strong quantitative and analytical skills
• Excellent verbal and written communication skills
• Detail oriented with exceptional critical thinking and problem solving abilities
• Proficiency with Microsoft Excel, Word, and PowerPoint
• Proficiency with 3rd party syndicated research resources such as ComScore and Nielsen
• Proficiency with Prisma and 3rd party ad servers
• Ability to multi-task, work successfully with teams, and work under pressure
• Excellent time management skills
• Ability to analyze, evaluate, and effectively communicate various media research data
• Demonstrate professional, proper techniques and etiquette when dealing with individuals internally and externally through all means of communication at all times