Manager, Digital Marketing - Hartford, United States - Verint Systems
Description
At Verint, we believe customer engagement is the core of every global brand.Our mission is to help organizations discover opportunities previously only scarcely imagined by connecting work, data, and experiences enterprise wide.
We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers.
Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities.
Learn more at .Overview of Job Function
This role will oversee a web marketing team, driving the evolution of Our team plays an important role in improving user experience and generating high-quality sales leads.
You will work closely with other Digital leaders and stakeholders to continue building on vision and roadmap and lead the web team through roadmap execution.
You will refine web operations, helping us scale with quality.You are the right person for this role if you are a strong agile project manager, data-driven, and an advocate for continuous web optimization.
Principal Duties and Essential Responsibilities:
Oversee a global team of Digital Marketing specialists and web developers
Collaborate with other Digital leaders and stakeholders to continuously evolve vision and roadmap, improving on website KPIs, especially lead generation
Define web analytics requirements, analyze reports, and leverage data to drive website optimization
Manage development backlog and sprints from planning through retrospective
Oversee daily web operations, including content management, chatbot optimization, and development
Identify opportunities to refine and enforce processes, standards, and best practices for the website
Work closely with the SEO manager to ensure the website complies with SEO best practices
Manage relationships with vendors, including but not limited to our web development and design agency and our web hosting provider
Minimum Requirements
Bachelor's degree in marketing, technology, business, or equivalent experience
6 years overall marketing experience with a minimum of 3 years' experience in agile project management
Experience managing a team
Experience driving roadmap creation and execution, including backlog management and strategic prioritization
Experience working on WordPress or similar CMS
Understanding of basic UX concepts
Solid understanding of SEO best practices
Good verbal and written communication skills and ability to communicate clearly with cross-functional teams
Ability to develop and enforce processes for quality and growth
Strong problem-solver, with minimal need for guidance
Ability to facilitate complex discussions with a focus on the outcome
Curiosity to keep up to date with web marketing trends
Understanding of web analytics and data analysis
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations
Successful completion of a credit check, for those travel related roles that will require the candidate to obtain the appropriate credit line required to travel
Preferred Requirements
4+ years of experience on a SaaS marketing team
Experience working with Wrike or similar ticketing systems
Experience with Chatbot management
Experience with Google Analytics and Google Tag Manager
#LI-BS1
At Verint, we believe customer engagement is the core of every global brand.
Our mission is to help organizations discover opportunities previously only scarcely imagined by connecting work, data, and experiences enterprise wide.
We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers.
Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities.
Learn more atVerint Systems Inc. is committed to maintaining a workplace free from discrimination, retaliation, and sexual and any other form of harassment.
Verint has a zero-tolerance policy against any form of discrimination, retaliation, or harassment including sexual harassment or any other form of harassment, based on one's race (including but not limited to natural hair, hair texture, hair type and protective hairstyles), color, religion, national origin, or sex, pregnancy (including childbirth and medical conditions related to pregnancy, childbirth or breastfeeding), sex stereotyping, (including assumptions about a person's behavior or appearance, gender roles, gender identity, gender expression including gender dysphoria, or transgender status), disability, alienage or citizenship or immigration status, marital status, creed, genetic information, predisposition or carrier status, sexual orientation, military or Veteran status, political affiliation, familial status, caregiver status, status as a victim of domestic violence, unemployment status, natural hairstyles, sexual and other reproductive health decision-making, or any other classification or characteristic protected by applicable federal, state or local laws (collectively, "Protected Characteristics"), will not be tolerated.
This policy applies to all terms and conditions of employment including but not limited to hiring, placement, promotion, compensation, training, leave of absence or termination.
For US Applicants_2024 Benefits Offering (https:
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