Lifecycle Marketing Contractor - Miami - MSC Cruises

    MSC Cruises
    MSC Cruises Miami

    1 day ago

    Freelance
    Description

    Join us as a Lifecycle Marketing Contractor


    The best of your adventures is the one you have yet to sail. As a Lifecycle Marketing Contractor, you will support our Direct Marketing team in managing day-to-day campaign execution within Marketo while enhancing existing lifecycle automation programs ahead of Adobe implementation.


    Your Key Responsibilities:


    • Execute email and SMS deployment calendars, managing workflow from initial brief through final deployment.

    • Audit and enhance existing automated journeys within Marketo (Welcome, Post-Booking, Cross-Sell, Re-engagement), identify performance gaps, and implement improvements to increase engagement and revenue.

    • Partner with Creative, Product, Web, and Revenue Management teams across the U.S. and Canada to ensure brand alignment and market localization.

    • Collaborate with Analytics to define audience segments and coordinate data pulls; manage campaign tracking via web analytics tools.

    • Lead proofing, testing, QA process within Marketo for accurate segmentation,

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