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    Associate Director, Retail Engagement - Aurora, United States - National Cattlemen's Beef Association

    National Cattlemen's Beef Association
    National Cattlemen's Beef Association Aurora, United States

    3 weeks ago

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    Description

    Posted 11/15/2021 | Full-time | | Product Quality & Education **Associate Director, Retail Engagement**

    Centennial, CO 80112

    **Job Description**

    The Associate Director, Retail Engagementis responsible for serving as a *Beef. Its Whats for Dinner*. brand ambassador and relationship manager primarily to the retail segment of the beef supply chain.

    **ESSENTIAL FUNCTIONS**

    *An employee in this position may be called upon to do any or all the following essential functions. These examples do not include all the functions which the employee may be expected to perform.*

    Serve as a subject matter expert and trusted relationship manager to targeted national accounts to enhance beefs presence throughout the supply chain working towards the overall goal to position beef as the top protein. Build account relationships, actively listen to needs and bring forward new opportunities for beef brand growth and beef sales increases with targeted accounts.

    Execute an annual plan for extending *Beef. Its Whats for Dinner*. campaigns, assets, and resources. For each targeted account, define goals, make daily decisions, recommend/request resources, and guide implementation of mutual partnerships to extend organizational goals to accounts. Measure and analyze account engagement efforts and long-term success.

    Identify, execute and evaluate partnership opportunities with targeted accounts that are synergistic with current organizational campaigns or strategies and maximize checkoff account investments to ensure that consumers at point-of-purchase are reached with core messaging and or/content assets developed as part of campaigns. Partnerships should aim to increase awareness of the *Beef. Its Whats for Dinner*. brand and increase beef sales.

    Identify opportunities within targeted accounts to provide brand-focused educational opportunities that create unique value and ongoing opportunities for increasing the value of the brand to the supply chain.

    Increase value and volume of account touchpoints, including procurement, marketing/communications, and other business decision-makers (such as C-suites). Drive increased sign-ups for organizational communication vehicles such as Beef News Now.

    Identify new national accounts within the retail segment and build relationships within those accounts that helps to keep beef as the top protein by growing the beef brand and increasing beef sales.

    Track and proactively share with supervisor(s) account interactions including meetings, projects, opportunities, emails, calls and completed tasks.

    Help identify and facilitate annual supply chain conference sponsorship and/or educational experiences.

    Overnight travel is required for this position and will vary from 25-50%.

    May require travel and/or work on weekends.

    Other job duties as assigned.

    **MINIMUM QUALIFICATIONS**

    ***EDUCATION*** **-** Bachelors degree or higher in Business, Marketing or related field.

    ***EXPERIENCE*** **** 3+ years equivalent in food marketing experience. The individual also must have a thorough understanding of the food/meat industry and be a strong advocate for the promotion and consumption of beef. The individual should have extensive knowledge of the retail operations including experience in the merchandising and marketing of beef with a track record of success. Demonstrate the ability to work as part of cross-collaborative teams and should possessa high level of professionalism, trustworthiness, dependability and initiative. Have the ability to execute meetings, contracts and budgets and should have excellent communication skills, both written and oral.

    ***EQUIVALENCY*** **-** None

    ***CERTIFICATION(S)*** **** None

    ***SKILLS-*** Have the ability to execute meetings, contracts and budgets and should have excellent communication skills, both written and oral. Computer proficiency including Word, Excel, Outlook, and PowerPoint are required.

    **Company Description**

    Initiated in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for America's one million cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry. NCBA works to achieve the vision: "To be the trusted leader and definitive voice of the U.S. cattle and beef industry."

    **NCBA was voted a Denver Post 2021 Top Work Place by employees based on several aspects of workplace culture including collaboration, execution and excellence.** We are always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this job application

    **Benefits**

    Health Insurance

    Dental Insurance

    Vision Insurance

    Paid Vacation

    401(k) with Company Match

    Life Insurance

    Long-Term Disability

    Short-Term Disability

    Sick Time

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