Senior Brand Manager Paid Media - Columbus - Abbott Laboratories

Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Job Title - Senior Brand Manager - Adult Nutrition - Media

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Columbus, Oh location in the Nutrition Division.  Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, and Glucerna – to help them get the nutrients they need to live their healthiest lives. 

The Senior Brand Manager, Adult Nutrition - Media is a strategic leader responsible for shaping the media vision, strategy, and execution for a portfolio of adult nutrition brands. This role oversees a high-performing media team and serves as a key partner to brand marketing, performance marketing, insights, and agency partners to drive brand growth, consumer engagement, and business performance, including share growth, net sales and profit margin. The Senior Brand Manager will champion audience-first thinking, orchestrate full‑funnel media plans, and elevate how the brands show up across paid channels. Additional responsibilities include tactical planning, agency leadership, contingency planning, budget management, brand performance analysis, and leading actionable recommendations to executive leadership.

WHAT YOU'LL DO

• Develop and lead holistic, insight‑driven media strategies that support brand objectives, strengthen brand equity, and drive business results across a multi-brand adult nutrition portfolio.

• Translate consumer, cultural, and category insights into clear media opportunities, audience strategies, and investment recommendations.

• Define and own annual media frameworks, including channel roles, investment allocations, reach/frequency goals, and measurement roadmaps.

• Propel innovation in media by exploring new channels, testing approaches, and advanced audience capabilities.

• Lead, mentor, and develop a team of media professionals, fostering curiosity, strategic thinking, collaboration, and operational excellence.

• Establish clear roles, goals, workflows, and development plans to strengthen team capability and effectiveness.

• Partner closely with Content and Performance Marketing teams to align on briefs, brand strategies, creative development, and in‑market execution.

• Coordinate with Insights & Analytics to leverage data and measurement frameworks that inform strategy, optimize campaigns, and demonstrate impact.

• Guide agency partners to deliver best‑in‑class media planning, buying, optimization, and reporting.

• Oversee end‑to‑end media planning, implementation, optimization, and performance tracking across all paid channels (digital, TV, OLV, social, search, retail media, etc.).

• Support monthly, quarterly, and annual budget management, ensuring accuracy, accountability, and strategic investment decisions.

• Monitor key performance indicators and deliver performance readouts with actionable insights and recommendations.

• Ensure adherence to brand safety, compliance, and data privacy requirements.

• Serve as a media expert and thought leader within the organization, providing clear POVs on industry trends, audience behaviors, and emerging opportunities.

• Influence senior stakeholders with strong storytelling grounded in data and strategic clarity.

• Lead developing operational frameworks to accelerate response to digital consumer trends.

What success looks like

• Clear, compelling media strategies that strengthen brand relevance and drive growth.

• Strong, highly engaged media team with a culture of learning, collaboration, and excellence.

• Effective cross‑functional partnerships that elevate media's impact.

• Media plans that continuously improve through data, insights, and innovation.

• Confident leadership that represents the media agenda inside and outside the organization.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.

• 10+ years of experience in media strategy, digital marketing, brand marketing, or integrated communications.

• Proven experience leading media across multiple brands or complex portfolios (CPG or nutrition experience preferred).

• Strong understanding of full‑funnel media planning, measurement frameworks, advanced audience strategies, and digital platforms.

• Excellent leadership, communication, and stakeholder management skills.

• Ability to synthesize complex information and translate it into clear, actionable direction.

• Demonstrated ability to foster collaboration, manage multiple priorities, and deliver results in a fast‑paced environment.

Preferred Qualifications

• MBA preferred

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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The base pay for this position is $129,300.00 – $258, In specific locations, the pay range may vary from the range posted.