Vida Shoes International is hiring: Marketing Manager in New York - Mediabistro

Mediabistro New York

6 days ago

Description

Marketing Manager

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing, and marketing quality branded footwear using our expansive international resources.

Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Job Description

The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans/initiatives that support business objectives.

Responsibilities:

Translate design and market trends into seasonal brand stories and communication strategy for various channels including digital, social, print, and retail displays.
Work cross-functionally to create marketing calendars to ensure deadlines are met.
Implement process improvement and act as the project manager for both internal and external brand initiatives.
Provide sales support for sell-in and sell-thru, continuously emphasizing revenue and profit growth for brands.
Manage and produce all national/regional trade, retail, sales, and media events.
Act as key account and sales team liaison to marketing/creative; work directly with accounts on marketing strategy and co-op planning and execution.
Build and maintain relationships with key external partnerships and influencers.
Serve as cross-functional support for bringing brand stories to life in collaboration with external partners.
Maintain strong communication with PR agency, press contacts, and distribute PR materials on an ongoing basis.
Author integrated marketing strategy for seasonal campaigns, driving creation of end-to-end plans across marketing channels.
Conduct and analyze market and customer research on a monthly and quarterly basis; identify brand positioning, white space opportunities, and competitive trends. Translate into presentations and action items.
Build licensor relationships within marketing.
Prepare presentations regularly with cross-functional input for accounts, licensors, sales, and internal company stakeholders.
Oversee junior marketers and help encourage their growth.
Independent projects and projects to support the marketing team on an ongoing basis.
Assist with brand website and social media channels, helping to create and execute dynamic content to promote our brands and events.
Monitor, track, and organize brand's marketing expenditures.
Align brand with philanthropic efforts that provide maximum exposure.

Requirements:

5+ years of marketing experience, ideally in a related capacity.
Strong writing experience.
Desire to learn and develop expertise in the marketing field.
Hardworking with a passion for getting things done.
Extremely detail-oriented and organized.
Ability to work independently and in team environments.
Savvy and resourceful - creative thinking needed.
Solutions-based - ability to troubleshoot and problem-solve.
Experience in: PR Newswire, Cision, Curalate, Facebook Business Manager.
Degree in marketing, business, fashion, communications, retail preferred.
Ability to travel as needed.

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