Channel Manager, Product Lifecycle Performance Marketing - Madison, United States - Sterling Kohler

Description

Channel Manager, Product Lifecycle Performance Marketing

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req59792
Channel Manager, Product Lifecycle Performance Marketing

Work Mode:
Hybrid

The Performance Marketing Team uses test and learn tactics to enable the business to make data-driven decisions for long-term, profitable omnichannel business growth measuring results through Kohler-owned advanced analytics.

The Channel Manager, Product Lifecycle Performance Marketing is responsible for conducting strategic hypothesis formation, pilot execution and management, interpreting advanced analytics and data throughout the product progression stages (introduction, growth, stabilization, and decline).

This role will be tasked with relationship development of other Channel Managers overseeing product management across consumer channels, retail, etail, wholesale and other distribution partners.

This role is responsible for testing and learning into incremental sales opportunities and working with partners to scale the high-performing activity to business as usual.

Specific Responsibilities

Own and lead product lifecycle test & learn roadmap, pilot implementation, measurement, and recommendations for business channels such as Direct to Consumer, Retail, Etail & Wholesale.

Areas of test and learning include product, price, promotion, packaging, and ratings.
Define next steps/recommendations upon completion of every pilot.
Publish and quantify impact of results/opportunities with stakeholders across the organization.
Lead the cross-functional team meetings that deliver tests for business or marketing channels.
Support the analysis of pilots, including collecting relevant data, reading dashboards to measure performance, and using data to build recommendations for the teams
Support in measurement of the long-term impact of pilots scaling to business as usual across all channels
Lead project management for pilots managing cross functional partners
Manage Test & Learn budget to enable priority pilots in partnership with business and marketing stakeholders. Partner with Finance and Channel Owners/Retailers to complete POs and monitor a specified budget across pilots
Provides high quality of work and detailed analysis in support of initiatives
Participate in a collaborative, team environment
Present findings to senior leadership as means for soliciting buy-in through confident storytelling using data driven validation
Skills/Requirements
BA/BS in Marketing, Economics, Business, or related field (MBA preferred)
7-10 years of Marketing experience
Subject matter expert in product lifecycle marketing, product pricing, product packaging, ratings and reviews
Ability to create an innovative vision and lead cross-functional partners with a collaborative and solution-oriented approach
Strong ability to glean insights and tell a story from data, analytics and insights inspiring action and change
Strong fiscal management skills with demonstrated record of improving efficiency of marketing spend
Curious, creative, passionate, and innovative thinker - enthusiastic about the opportunities of the future and always in learning mode
Skillful and impactful communicator with the ability to deliver presentations with poise, confidence, and authentic style
Proven ability to establish relationships, trust and credibility and follow through on decisions
#LI-Hybrid
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
Thesalary range for this position is $107,650 - $137,150.

The specific salaryoffered to a candidate may be influenced by a variety of factors includingthe candidates experience, their education, and the work location.

Available benefits include medical, dental,vision & 401k.
Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services.

We understand that it takes investment in our associates development to make that happen.

So, we offer ongoing investment in each individuals personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more
*Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies.
On November 6, Kohler Co.

announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner.

Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations.

Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth
About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.

We invite you to learn more about our culture and company at

.

It is Kohlers policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran.

If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact

. Kohler Co. is an equal opportunity/affirmative action employer.

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