General Manager - Katy, United States - Katy Independent School District

Description

Reports To: Director of Communications

Duty Days: 238 Days

Wage/Hour Status: Exempt

Pay Grade: B06

Date Revised:

Qualifications:

• Bachelor's degree in English, journalism, communications, public relations, or a related field
• 3-5 years or more serving in a public relations or media relations capacity
• Strong media relations skills
• Crisis management and strategic communications skills
• Strong writing skills in a variety of multimedia including news releases, website content, brochures, and video scripts
• Demonstrated ability to process complex material and produce clear, concise and engaging press releases, feature stories and other original content under deadline pressure
• School district experience preferred
• Knowledge of AP style

Primary Purpose:

Responsible for managing high-level communications between the district and media outlets (print, online, radio, etc.), and serve as the spokesperson for the district when needed. Consistently promote the district's story and brand through weekly media placements across television, radio, print, digital, and other platforms. Develop and implement strategic communications and publicity plans for the district. Work to expand understanding of the district, including gathering information and assisting in the distribution of timely information related to student and staff outcomes, safety issues, and developing and executing proactive communication campaigns that emphasize the district's commitment to student achievement and safety to all stakeholder groups.

Major Duties and Responsibilities

1. Work collaboratively with the Director of Communications and Chief Communications Officer to strategically develop communications that enhance the District brand and reputation.
2. Write, edit, and distribute media releases and safety-related communications for various audiences including media, parents, employees, students, and community members.
3. Pitch daily story ideas and promptly respond to media inquiries pertaining to all aspects of the district.
4. On a daily basis, review published media articles, reports and on-air programming for the purpose of a.) correcting media misinformation, inaccuracies, or errors reported; and b.) forwarding the outcome of aired/published stories to department leadership.
5. Track all daily media placements and provide daily placement report to supervisor and CCO.
6. Oversee the coordination of various photography and video projects including shooting and filming images and subjects, alongside writing, editing, and distribution.
7. Work with Campus Communications Liaisons to identify and promote school events and staff/student achievements on a regular basis.
8. Coordinate media interviews/appearances and information response, acting as an official spokesperson for the district when needed.
9. Support the district leadership with prewritten statements and other messages vetted by department and division leadership.
10. Update and keep current media related information (i.e. articles, media procedures, etc.) on the district's webpage.
11. Serve as an on-call resource on nights and weekends to respond and coordinate the dissemination of information in emergency and crisis situations, including writing and distributing notifications via the district's mass notification system.
12. Advise administrative staff when delivering messages to the media for the purpose of strategically responding to media to ensure messaging is adequately aligned with the district's position, goals, and initiatives.
13. Develop a monthly editorial calendar to lead long-term media placement planning that aligns story pitches with prominent local media editorial calendars and predictable news coverage cycles, such as broadcast ratings periods, etc.
14. Identify and cultivate local and national media contacts as part of a proactive strategy to aggressively increase coverage of the district, its students, staff and programs.
15. Compile and maintain internal district "experts" list who can respond to media requests.
16. Handle logistics for onsite media, including police presence and press conferences, when needed.
17. Identify events, initiatives or district news that can be packaged into mulitmedia stories, including but not limited to web story, photography, video and social media.
18. Oversee media placements and provide media monitoring reports on a weekly/monthly basis, and a trend analysis of that content in order to establish a strategy for generating a narrative that promotes the district outcomes.
19. Participate in meetings, workshops, trainings, and seminars (e.g. district committees, seminars, conferences).
20. Advise supervisor on a daily basis of project status, other departmental requests, and activities.
21. Assist with developing and monitoring of budget allocations, expenditures and related financial activities pertaining to media relations activities and advertising placements - complying with all sound accounting practices and District policy.
22. Perform special projects as designated by the Director of Communications and/or Chief Communications Officer.
23. Other duties as assigned.

Equipment Used:

Personal computer, printer, copier, and fax machine.

Working Conditions:

Maintain emotional control under stress. Occasional prolonged and irregular hours. District-wide travel to various locations. Moderate lifting and carrying.

The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.