National Marketing Manager - Lakewood - AlphaGraphics and PostNet Headquarters

Description

Benefits:

401(k)

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Vision insurance

Flexible schedule

Company: Fortidia

Lakewood, CO Hybrid Schedule= WFH Monday & Friday, In-office Tuesday, Wednesday, Thursday

We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.

We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.

For our Lakewood office we are searching for a National Marketing Manager, who will mainly be focused on driving scalable demand generation, brand consistency, and marketing performance across Fortidia US brands. This role serves as the central engine for national marketing execution—translating growth strategy into measurable results that directly support franchisee revenue, systemwide growth, and customer acquisition.

Operating within Fortidia US's redesigned, growth-oriented marketing organization, the National Marketing Manager owns national demand programs, paid and owned channel performance, content strategy, and digital platform effectiveness. The role is accountable for performance outcomes, not activity, and plays a critical role in moving Marketing closer to the point of revenue.

The National Marketing Manager will report to the VP of Marketing.

Main tasks and responsibilities:

• National Demand Generation & Growth Execution

Lead the planning, execution, and optimization of national demand generation programs across all Fortidia US brands

Drive measurable pipeline, lead quality, and revenue contribution at both the system and franchise location level

Ensure marketing investments are tightly aligned to growth priorities, customer acquisition, and account expansion

Partner closely with Sales, Field Marketing, and Product leaders to align national programs with local execution

• Media Performance & Paid Channel Oversight

Directly manage the Media Performance Specialist

Own national paid media strategy, budget allocation, and performance optimization

Establish clear ROI benchmarks, attribution standards, and reporting cadence

Continuously optimize channel mix, spend efficiency, and campaign effectiveness

• Digital Platform, Website & SEO Leadership

Directly manage the Website / SEO Manager

Own website performance across Fortidia US brands, including traffic growth, conversion optimization, and platform health

Ensure SEO strategy supports both national demand and local franchise visibility

Partner with IT, external vendors, and brand stakeholders to maintain scalable, high-performing digital platforms

• Content Strategy & Brand Enablement

Directly manage the Content Creator

Own national content strategy, ensuring consistent brand voice, messaging, and positioning

Oversee creation of demand-driving content, franchise enablement assets, and campaign materials

Ensure content supports the full customer journey—from awareness through conversion and retention

• Performance Management & Accountability

Establish clear performance metrics tied to growth, revenue impact, and franchise adoption

Own dashboards, reporting, and executive-level insights related to national marketing performance

Hold team members accountable for outcomes, timelines, and quality of execution

Use data to drive prioritization, resource allocation, and continuous improvement

• Agency & Partner Management (Hybrid Model)

Leverage external agencies and partners to extend execution capacity as needed

Manage scope, performance expectations, and ROI of external resources

Ensure external partners operate within Fortidia US brand, standards, and measurement frameworks

Leadership Expectations

Act as a player-coach: capable of strategic leadership while remaining close to execution

Drive clarity, focus, and accountability within a lean team structure

Make disciplined decisions around priorities, trade-offs, and investment

Collaborate effectively across Marketing, Sales, Product, Operations, and Field teams

Model a results-oriented, franchise-first mindset

Key Success Metrics

Contribution to 10–20% annual systemwide revenue growth

Lead volume, quality, and conversion rates at the franchise level

Marketing ROI and efficiency of spend

Website traffic growth, conversion rates, and SEO performance

Franchise adoption and satisfaction with national marketing programs

Skills and experiences:

8–12 years of progressive marketing experience, with strong emphasis on demand generation and digital performance

Proven experience leading paid media, website, SEO, and content functions

Demonstrated ability to link marketing activity to revenue outcomes

Experience managing and developing high-performing teams

Strong analytical mindset with experience using performance data to drive decisions

Experience working in multi-location, franchise, or distributed business models strongly preferred.

What We Offer:

A vibrant international environment in a continuously growing company.

Extensive training and development opportunities within the group, including an E-learning platform

A multicultural organizational structure and team.

Hybrid working policy (60/40), along with flexible start times and 1⁄2 day Fridays during the Summer & Winter months

Annual base salary in the $115k - $145k range based on experience

Team and individual performance-based bonus up to 20% of your annual salary.

Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program

Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member

Flexible work from home options available.

*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.