Marketing specialist - Laramie, United States - University of Wyoming

Description

The University of Wyoming invites diverse applicants to consider our employment opportunities. We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives .

JOB TITLE:
Marketing & Communication Specialist

JOB PURPOSE:
Provide leadership in the design and development of marketing and public relations strategies.

Provide a strategic marketing and public relations approach that considers the integration of all marketing efforts, including the website, social media presence, publications, advertising pieces, multimedia/video pieces and communications/press releases.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

External Communications:

• Assist in strategic planning and conducting comprehensive institutional campaigns based on institutional priorities and University messages to promote research and economic development activities to the University community, and to the general public.
• Respond to queries about external communications planning and scheduling. Review institutional external priorities regularly with VPRED and establish schedule of deliverables and deadlines.
• Conduct interviews and attend meetings University-wide with administrators, faculty, staff and students to obtain information for news releases that are provided to local, regional, and national media to help promote the University's teaching, research and service mission.
• Develop strategies for building relationships and pitching story ideas to local, regional and national media. Assist in developing content for multi-media, magazine, web and other formats as needed such as fact sheets.
• Responsible for understanding and using software programs needed in Institutional Communications for information storage and distribution.
• Coordinate with UW communications team members to develop electronic media kits for campus constituents. Coordinate with communications team members to accomplish editing and dissemination of information about research and economic development activities.
• Understand and is trained in sending emergency text alerts and University-wide emails in appropriate situations using both the text alert vendor and the University's email systems.
• Work on special projects, as assigned.

Internal Communications:

• Develop and execute an internal strategic communications plan to share research and economic development news to University constituencies regularly. Work with University community members to promote their understanding of the importance of internal communications.
• Respond to queries about internal communications planning and scheduling. Review institutional internal priorities on a regular basis with VPRED and establish schedule of deliverables and deadlines.
• Conduct interviews and attend meetings with administrators, faculty and staff to develop a schedule of information for internal communication including achievements by faculty and staff members, major policy initiatives and news of interest to University employees.
• Maintain the daily planning calendar and using news judgment promote events of interest to the University community.
• Update appropriate web sites with internal news.
• Understand and is trained in sending emergency text alerts and University-wide emails in appropriate situations using both the text alert vendor and the University's email systems.
• Responsible for understanding and using software programs needed in Institutional Communications for information storage and distribution, and monitors software to ensure it is current and working properly.
• Able to use of the University's expert list in developing materials for communication.
• Coordinate with communications team members to develop electronic media kits for campus constituents. Coordinate with communications team members to accomplish editing and dissemination of information such as Honor Rolls, Dean's lists, President's lists and Graduation lists.
• Work on special projects, as assigned.

Community Relations:

• Supervise, plan and coordinate arrangements for and media coverage of special events and scheduled activities both at the University and outside of it, collaborating as necessary with other organizations or University partners.
• Coordinate media and special guest functions on campus and throughout the state. Coordinate advance media notification, including media releases and news stories as well as interviews, for University personnel, including legislative visits.
• Coordinate news media, public relations efforts, special guest functions (including those from corporate entities), advance media notifications, media releases, news stories, and interviews for the Center of Innovation for Flow through Porous Media (COIFPM).
• Coordinate news media, social media, and public relations efforts for Research and Economic Development Division.
• Review institutional priorities regularly with VPRED and establishes schedule of deliverables and deadlines.
• Develop and maintain a monthly calendar of media events, both external and internal.
• Plan and organize annual trip to various Wyoming communities for Research and Economic Development leadership and organizes the UW Research and Economic Development activities at Cheyenne Frontier Days, Laramie Jubilee Days and similar events.
• Responsible for understanding and using software programs needed in Institutional Communications for information storage and distribution.
• Understand and is trained in sending social media and University-wide emails in appropriate situations.
• Work on special projects, as assigned.

SUPPLEMENTAL FUNCTIONS:
Stay current with industry changes in media relations.
Perform other duties, as assigned.

COMPETENCIES:
Collaboration
Initiative
Innovation
Technical / Professional Knowledge
Work Prioritization

REMOTE WORK ELIGIBILITY:
This position is eligible for remote work and/or a flexible work schedule.

MINIMUM QUALIFICATIONS:

Education:
Bachelor's degree, preferably in Business, Marketing or related focus

Experience:
At least 4 years work-related experience
Required licensure, certification, registration or other requirements: Valid driver's license with a motor vehicle record (MVR) that is compliant with the

University Vehicle Use Policy

.

DESIRED QUALIFICATIONS:

Knowledge of:

• Journalism theory, concepts and practices.
• Public relations and communication principles, media, and direct mail techniques.
• Interviewing techniques, methods and practices.
• Publishing procedures and requirements.
• Project planning and project supervision theory, methods and practices.
• Applicable University, federal and state rules and regulations.
• News, publications, and social media practices and procedures.
• Writing and editing theory, practices and techniques.
• Special events planning and detail coordination methods, techniques and practices.
• Science, Technology & Engineering Communications

Skills and Abilities to:

• Communicate effectively and develop interpersonal relationships with diverse audiences.
• Plan, organize, coordinate and supervise assigned project work, from inception through completion.
• Meet deadlines.
• Make project decisions.
• Promote communications assigned focus areas and campaigns for the University.
• Planning, organizing and coordinating media activities and promotional events.
• Basic, routine, and advanced creation, composition, and editing of publications and articles, with layout capability.
• Work as a team member and foster a cooperative team environment.

REQUIRED MATERIALS:
Complete the online application and upload the following for a complete application: cover letter, resume or C.V. and contact information for four work-related references.

HIRING STATEMENT:
UW is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities.
In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please call or email

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ABOUT LARAMIE:

The University of Wyoming is located in Laramie, a town of 30,000 in the heart of the Rocky Mountain West.

The state of Wyoming continues to invest in its university, helping to make it a leader in academics, research and outreach.

The university has state-of-the-art facilities in many areas and the community provides the advantages of a major university.

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado's Front Range, a bustling group of metropolitan cities including Denver, Boulder, and Fort Collins.

This beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit

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