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    • Director of Marketing Innovation - Philadelphia - Temple University

    Temple University
    Temple University Philadelphia

    2 months ago

    Default job background

    Job title: Executive Director, Enrollment Marketing

    Description

    Job Description

    Temple University is seeking a visionary Executive Director of Enrollment Marketing to join the central division of Strategic Marketing and Communications. This role will play a pivotal part in advancing the University's strategic enrollment goals for undergraduate and graduate programs.

    Reporting to the Assistant Vice President of Strategy, Insights and Operations (AVP SIO), the Executive Director will collaborate closely with the Division of Undergraduate Enrollment Management, the Dean of the Graduate School, and partners across the schools and colleges and units to develop and execute innovative marketing strategies that drive student recruitment, retention, and engagement.

    • Develop, implement, and evaluate a comprehensive enrollment marketing strategy for undergraduate and graduate recruitment efforts.
    • Oversee the advertising team responsible for managing relationships with the external media buying agency and internal university stakeholders to ensure effective campaign execution and ROI.
    • Lead the creation and deployment of multi-channel marketing campaigns, including digital advertising, email, social media, print collateral, and web content.
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