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    Senior Manager, Marketing Research - Reston, United States - StarKist

    StarKist
    StarKist Reston, United States

    2 weeks ago

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    Description

    Senior Manager, Marketing Research & Business Intelligence

    This position is located in Reston, VA
    This position is not remote work
    US Citizenship or Green Card Holder - no sponsorship available

    PURPOSE

    • Serve as the lead research expert, thought leader, and voice of the consumer
    • Develop and share business intelligence and insights to support consumer and customer analytics, fact-based decision making, and competitive and market analysis

    PRINCIPAL ACCOUNTABILITIES

    • Collaborate with key internal and external stakeholders to provide "world-class" Marketing Research and Business Intelligence
    • Understand consumer needs and behavior, translate data and knowledge into insights, and integrate into actionable strategies and plans
    • Tell compelling stories with data, make it meaningful, and drive enterprise-wide action
    • Align research priorities to best serve the strategic needs of the organization
      • Identify the optimal mix of vendor partners and research strategies
      • Identify best-in-class analyses, methodologies, and applications
      • Establish reporting and analytic structures to maximize available information
    • Serve as a catalyst for new and innovative research approaches
    • Manage our partnerships with third party vendors pertaining to Syndicated Research Data and Custom Marketing Research in the following area:
      • Syndicated Research Data scan data, panel data, shopper data (e.g. Nielsen, IRI, Mintel)
      • Custom Consumer Research focus groups, in-person interviews, social listening
      • Custom Innovation-specific Research concept testing, flavor screening, product and sensory testing, in-home usage testing, post-launch monitoring
      • Other Custom Researchpackaging studies, advertising studies, ad-hoc as needed
    • Manage our partnerships with third party vendors, consultants, and other sources to conduct Business Intelligence for:
      • Competitive Analysisstrategic and business information about competitor Operations, Technologies, New Products, and other key developments
      • Market Analysisstrategic and market trend information about current and future potential Product Categories and Geographic Markets

    KNOWLEDGE/EXPERIENCE/COMPETENCIES

    • 10+ years of overall professional experience in Marketing Research & Business Intelligence is required, either for a CPG brand or at a third party syndicated data /research provider
    • Requires strategic business discipline and business intelligence perspective, strong analytical skills, a deep knowledge of syndicated data analytics and custom research methodologies, and the ability to interact with Marketing & Sales Teams and Senior Management
    • Approximate Travel Requirement 10-15%
    • MBA is preferred. Bachelors degree is required

    If you have a disability and cannot apply online, please mail your resume and cover letter to:

    StarKist Co.

    1875 Explorer Street

    10th Floor

    Reston, VA 20190

    ATTN: Human Resources

    Please note: this option is for individuals with disabilities only.

    StarKist Co. is an Equal Opportunity Employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, sex, sexual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances. EOE/AA/M/F/Vet/Disability

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