Marketing Executive, Acquisition - San Francisco, CA, United States - Census

Description

Census is the first Data Activation platform built on your warehouse. Sync 360° customer data to 200+ business tools today with Reverse ETL. Empower marketing teams to build dynamic audiences with a no-code segment builder.
Census is how data teams at companies like Canva, Figma, Rippling, Carta, and Notion build better business operations.

we're a hybrid team headquartered in San Francisco that loves taking annoying problems most people avoid and building elegant solutions for them.

We believe that data should be used for more than just making charts. This is why we invented integrations that work directly from cloud data warehouses.
10+ years of experience in developing and directing growth/demand generation marketing initiatives
~ Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display
~ Hands-on experience with email marketing both acquisition and lifecycle
~ Proven track record of driving and scaling pipeline generation in fast-paced environments
~ Strong communication skills and executive presence, with the ability to articulate complex ideas effectively to both internal and external stakeholders
~ Proficiency in problem-solving methodologies and project prioritization in deadline-driven environments
~ Proficiency in Hubspot, SFDC
As the Director of Growth Marketing at Census, you will play a pivotal role in steering our revenue operations team, email marketing, and overseeing paid search and paid social strategies
Take ownership of digital, email and event marketing channels and pipeline generation for the NAMER and EMEA markets
Define and meticulously track KPIs and performance metrics, swiftly iterating strategies to optimize campaign effectiveness and achieve aggressive pipeline goals
Drive efficiency in budget allocation and program performance by evaluating campaign ROI and adjusting tactics as necessary
Expand the influence and scope of the Growth Marketing team, fostering a culture of discipline, best practices, and consistency to drive scalability
We want you to take care of yourself so your medical, dental, and vision plans are heavily subsidized. 99% employer-paid medical coverage for you AND your dependents (US).
~401k with 4% match — investing in your future can be expensive so we want to help (US & Canadian).
~ Flexible work schedule & unlimited PTO.
~We believe the best companies bring together diversity in race, age, physical and mental ability, sexuality, gender identity, ethnicity, perspectives, and ideas. The Census we are building is a place where everyone brings their full selves to work knowing that they'll be heard, championed, and supported to succeed.