Manager,Convenience Shopper Insights - Remote, United States - Mondelēz International

Description

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.
How you will contribute

• Develop and execute comprehensive shopper insights plans specifically designed for the convenience channel, utilizing a combination of quantitative and qualitative research methods to gain a deep understanding of convenience store shoppers' behaviors, preferences, and motivations.
• Analyze internal sales data, POS data, and shopper loyalty program data specific to convenience stores to identify trends, patterns, and opportunities for driving sales growth and enhancing customer satisfaction within this unique retail environment.
• Collaborate with cross-functional teams, including sales, category planning, RGM, and marketing to integrate shopper insights into strategic planning, product assortment decisions, pricing strategies, and promotional initiatives tailored for the convenience channel
• Develop actionable recommendations and insights-driven strategies to build out "Perfect Store" - optimizing our must stock list, shelf, and secondary displays to maximize sales and improve the overall shopping experience.
• Apply industry trends, competitive landscape, and emerging technologies specifically within the convenience channel to identify best practices and innovative approaches for driving convenience store sales and profitability.
• Present findings, insights, and recommendations specific to the convenience channel to senior management and key stakeholders in a clear and compelling manner, influencing decision-making and driving consensus on strategic initiatives within this segment.
• Conduct market research studies focused on the convenience channel, including surveys, focus groups, and in-store observations, to gather insights on shopper demographics, purchasing habits, and product preferences specific to this segment.

What you will bring

• Minimum of 5 years of experience in customer and/or consumer insights
• Preference for prior convenience channel experience
• Proficiency in data analysis and interpretation, with experience using tools such as Microsoft Excel or Tableau.
• Strong analytical skills, with the ability to translate complex data into actionable insights and strategic recommendations.
• Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders in a clear and concise manner.
• Strategic thinker with a customer-centric mindset and a passion for driving business results through consumer insights within the convenience channel.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, deadline-driven environment.

More about this role
What extra ingredients you will bring:
Leadership Behaviors

• Act Like Owners - Operate with an entrepreneurial mindset to deliver results. Demonstrates pattern of initiative
• Blaze new trails - Navigate uncertainty and take risks to expand boundaries
• Operate with Agility - Adaptable, resilient, and exercise agility. Ability to operate in a fast paced environment
• Collaboration & Interpersonal Skills - Ability to form customer partnerships. Ability to operate and collaborate in a team environment

Education / Certifications:

• Bachelor's degree

Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy cookies, Ritz , Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.
Job Type
Regular
Shopper Insights
Insights