Marketing and Communications Manager - Washington, United States - Friendship Public Charter School

Description

Overview:

Friendship Public Charter School operates a thriving network of college preparatory public charter schools. Headquartered in Washington, DC., Friendship serves over 4,800 students in preschool to grade 12 and guides a growing network of alumni to college completion annually. Our mission is to prepare students to become ethical, literate, well-rounded, and self-sufficient citizens by providing a world-class education that motivates students to reach high academic standards, to enjoy learning, to achieve success, and to contribute actively to their communities. For 25 years, with the support and guidance of our exceptional faculty, our students have risen to the challenge with high graduation rates, college acceptances, and unparalleled success academically and socially.

The Marketing and Communications Manager plays a key role in developing and implementing strategic marketing and communication plans to enhance the brand image, promote products or services, and engage target audiences. This role requires a combination of creativity, strategic thinking, and strong communication skills to effectively convey the organization's messages and drive marketing initiatives.

Campaign Development and Execution:

• Plan, coordinate, and execute marketing campaigns across various channels such as digital, social media, traditional media, and events.
• Create compelling content for campaigns, including copywriting and visual elements.
• Track and analyze campaign performance, adjusting strategies as needed for optimal results

Strategic Planning:

• Develop and implement comprehensive marketing and communication strategies aligned with organizational goals.
• Conduct market research to identify trends, opportunities, and competitive positioning.
• Collaborate with cross-functional teams to integrate marketing and communication plans with overall business objectives.

Content Development:

• Create compelling and engaging content for various channels, including websites, social media, press releases, and marketing collateral.
• Oversee the development of marketing materials, ensuring alignment with brand guidelines.

Digital Marketing:

• Manage digital marketing initiatives, including website content, email marketing, social media, and online advertising.
• Utilize analytics tools to measure the effectiveness of digital marketing efforts and optimize campaigns.

Public Relations:

• Build and maintain relationships with media outlets, journalists, and influencers.
• Develop and distribute press releases and other communication materials.
• Handle media inquiries and coordinate interviews or press events.

Event Management:

• Plan and execute events to promote the organization's products, services, or brand.
• Coordinate logistics, manage budgets, and evaluate event success.

Internal Communication:

• Develop and implement internal communication strategies to keep employees informed and engaged.
• Facilitate communication between different departments to ensure alignment with overall messaging.

Budget Management:

• Develop and manage the marketing and communications budget.
• Monitor expenses and provide regular reports on budget performance.

Analytics and Reporting:

• Utilize analytics tools to measure the performance of marketing campaigns.
• Prepare and present reports on key performance indicators and provide insights for continuous improvement.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Proven experience in marketing and communications, with a track record of successful campaigns.
• Strong written and verbal communication skills.
• Excellent project management and organizational skills.
• Proficiency in digital marketing tools, social media platforms, and analytics.
• Familiarity with graphic design software and content management systems is beneficial.
• Ability to think creatively and strategically.
• Strong interpersonal and leadership skills.

FPCSs policy is to provide equal employment opportunity to all qualified applicants and employees regardless of their race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, genetic information, veteran status, status as a special disabled veteran, or any other protected criteria as established by federal, state, or local laws. This policy applies to recruitment and hiring, training, promotion, compensation, benefits, transfer, layoff, termination and all other terms and conditions of employment. Employment decisions at FPCS are based solely upon relevant criteria, including an individuals capabilities, qualifications, training, experience and suitability.