Marketing Coordinator - Houston, United States - Trackhawk GPS

Description

This is a fantastic opportunity for a results-driven and hands-on individual to join our team at Trackhawk GPS. This role is remote, with company headquarters in Houston, Texas.

As the Marketing Coordinator, you will be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels selling increasing both B2B and B2C opportunities.

You'll establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution.

The ability to organize, plan and structure your workload in an autonomous fashion will be absolutely key to your success in this role.

THE SIX NON-NEGOTIABLES OF THIS ROLE ARE

• Copywriting. You'll be crafting direct marketing campaigns across email, direct mail, web, and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work.
• Being tech-savvy. You don't need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don't expect you to know all the tools we use, we do expect you to be comfortable with them and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc.
• Leadership potential. Initially, you'll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
• Project management. Ideally, you've had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion.
• Being teachable and coachable. There will be an extensive amount of learning on the job as we do marketing very differently. We hire based primarily on positive attitude.
• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important.

JOB REQUIREMENTS

You must have 3-5 years' experience in a similar role. Ideally, you've worked as a copywriter, content marketer, or creator in the advertising, marketing, or communication fields.

PERKS OF THE JOB

• This is a completely remote position, so you'll have the ability to create your own schedule.
• Hybrid and in-person options are available.
• Flexible work hours (though irregular hours may be expected based on working with different time zones).
• Gain management and marketing experience.
• This is a full-time role.
• Salary expectation of between $48,000 and $60,000 a year
• $100/month remote work stipend
• Employee health care benefits after 6 months of employment
• 2 weeks paid vacation initially in the first year, 3 weeks after 3 full calendar years.
• 7 paid holidays, birthdays off

SKILLS NEEDED/DAY-TO-DAY TASKS AND RESPONSIBILITIES

• Developing and executing email marketing campaigns and managing a CRM management: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters.
• Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
• Create and manage content calendar: Develop a content plan, create, schedule, and analyze content as well as engaging with online communities.
• Writing and editing marketing copy for various channels such as social media, email, and website content.
• Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement.
• Creating and managing project timelines to ensure that campaigns and initiatives are completed on time.
• Managing the company's website, including updating content, ensuring website functionality, and improving website performance.
• Coordinating with and reviewing the insights provided by the SEO and Amazon agency.
• Coordinating with other departments, sponsors, and partners: Coordinate marketing activities with other departments, such as sales, product development, and customer service, to ensure that marketing initiatives align with overall business objectives. Coordinate sponsorships and partnerships with other organizations to increase brand awareness and reach new audiences.
• B2B SaaS experience is a must for this role.

BONUS:

• Graphic design and developing marketing materials: Designing lead magnets, resources, content, brochures, and landing pages.
• Video production: Coordinating and managing video content and production pipeline, managing videographer, and scheduling video content. Basic video editing skills a plus
• E-commerce marketing - Experience growing a business on Amazon
• B2B SaaS marketing experience