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- Work with the President of SyncLync to develop a budget that maximizes ROI for each project.
- Manage the established channel budget throughout the fiscal year, ensuring the set target as a % of sales is achieved.
- In partnership with the President, establish a detailed strategic and tactical plan to support and drive the company's sales goals.
- Stay current on new marketing
- Work closely with the product management and sales teams to understand each business segment's specific needs and strategies.
- Keep updated brand standards guides for all owned and licensed brands.
- Communicate brand standards with all international subsidiaries.
- Promotional catalogs and brochures
- Point-of-purchase materials
- Training collateral
- Tradeshow support
- Work with the graphics team to execute best-in-class materials in a timely and cost-effective manner.
- Responsible for the strategic direction of websites.
- Responsible for maintaining site content.
- Set and execute a plan to maximize sites' SEO rankings and promotional needs as required.
- Maintain strong communication with the sales, brand management, product, and design teams.
- Participate and present in key sales presentations as needed.
- Help manage and coordinate all tradeshows with the sales and product management teams.
- Work with PR Agency of record to develop an annual PR plan.
- Develop strategies to drive sales through PR, specifically review publications and websites.
- Identify media opportunities; write press releases; and communicate with relevant media and publications.
- Increase brand awareness through high ROI initiatives.
- Establish a local user panel.
- Develop research initiatives that support the company's strategic direction.
- Work with industrial design and engineering to maximize research projects and funding.
- Responsible for staffing, terminations, disciplinary actions, training, and developing subordinates.
- Responsible for completing adequate performance documentation on time.
- Other projects as assigned.
- Bachelor's degree in business, marketing, or related field required or equivalent combination of education and experience.
- Proven leadership and management abilities with the ability to lead a team required.
- Experience in developing and executing marketing strategies required.
- Strong oral and written communication skills required.
- Outstanding market analysis skills required.
- Excellent organizational and computer skills are required.
- Proficiency in Microsoft Excel and PowerPoint required.
- Strong computer skills in all Microsoft Office programs preferred.
- Occasional local and domestic travel required.
- Valid driver's license required.
- Health & Dental Insurance
- Company paid Life Insurance
- 401(k)
- Paid Time Off benefits
- Product discounts
- Wellness programs
Marketing Manager - Cottage Grove, United States - Johnson Health Tech Companies
Description
Job DescriptionJob Description Description:
Position Overview:
Under the direction of the President of SyncLync, a Marketing Manager is someone who shows leadership in the development and ongoing implementation of world-class marketing strategies and programs by deploying problem-solving skills, analytical thinking, market research, and process management techniques.
Responsibilities:
Manage the marketing budget:
Assist with strategic development:
that are taking place on the periphery of current business practices (e.g. social media, web traffic, etc)
Maintain and protect the company's brand standards:
Develop communication channels:
Tradeshows:
Public Relations:
Develop and expand the company's research initiatives:
Supervisory:
Marginal Job Functions:
Requirements:
Education:
Experience:
Requirements:
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities.
Some of our outstanding benefits include:
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